Nokia WidSets Selects MCN to Power Real-Time Mobile Search Across Universe of Content and Widgets
Written by Nokia
Monday, 14 July 2008
Tokyo and Mountain View, CA. , July 14, 2008 - Mobile
Content Networks (MCN), the leading provider of real-time Federated
mobile search solutions, today announced that Nokia's WidSets service
has selected its white label platform, MobileSearch.net, to power
WidSets Search for its millions of mobile users.
WidSets Search will allow users to effectively find new widgets, providing a short description and view of the widget for immediate download. In addition, WidSets Search services will encompass several content and information channels, including images, yellow pages, news, weather and more. Search results will be provided by the mobile web, in order to enable the best possible experience for optimized mobile internet navigation. WidSets Search has launched in Finland and will be rolled out to European and global users as part of the global WidSets initiative.
WidSets Search makes it easier for people to take their favorite internet content with them anywhere. With more than 5,000 widgets now available in the content library, and a universe of mobile content and information waiting for mobile users, finding that content most efficiently is a fundamental issue. WidSets Search is a major step forward in mobile content and information discovery.
"Nokia is known for setting the pace for innovation around the mobile user experience and we are delighted to be part of the global WidSets service offering," said MCN CEO Marc Bookman. "We've dedicated ourselves to the principles of user-centric search aimed at delivering actionable mobile content results in the fewest clicks, and are pleased that Nokia shares this philosophy with us."
About WidSets by Nokia
Launched in October, 2006 Nokia WidSets is a mobile content consumption, creation, and sharing service currently available in 56 languages and featuring more than 5,000 widgets that have been downloaded by more than 7,000,000 mobile users. WidSets are device agnostic and are optimized for mobile consumption and sharing. WidSets is also part of the Nokia Media Network, a premium advertising network comprised of more than 100 leading mobile publishers.
Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. For more information, please visit www.nokia.com.
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