MADISON, Wis., July 10 -- MyWeather LLC, an industry-leading developer of personalized weather and traffic digital content, announced that its MyWeather Mobile application for iPhone 3G, the original iPhone and iPod Touch is available on the Apple App Store beginning today. The new application provides highly accurate, multi-layered weather data based on MyWeather's proprietary personal forecasting technology.

"This will be the app that iPhone users can't live without -- a robust, leading-edge weather product that gives users the power to interact and personalize their weather data," said Terry Kelly, CEO of MyWeather, LLC. "Because our patented technologies deliver updated weather and forecasts relevant to personal locations, it's more than weather -- it's MyWeather."

The location-aware application allows users to automatically receive current conditions and forecasts wherever they are -- be it San Francisco, New York or Whiskey Jug, Wyoming. Designed for use on either the Apple iPhone 3G, the original iPhone or iPod Touch, MyWeather Mobile capitalizes on the innovative Multi-Touch user interface and high resolution screen to display weather maps and graphics with stunning quality.

Data for current conditions, temperature, precipitation, wind speed and 12-hour trends is available for thousands of user-selectable locations. Users can store dozens of sites in their phone to quickly check six day forecasts for the places that matter to them -- at home, at work, at the airport or on the golf course.

MyWeather's exceptional maps and the iPhone's geolocation technology enables users to pinpoint their exact whereabouts and display radar loops in stunning quality -- right down to street level. By simply touching the screen, users can view weather conditions at their exact spot, or zero in on any area of interest throughout the U.S. with a pinch, flick or zoom.

MyWeather Mobile is available to download beginning today for just $14.99 in the United States and Canada on the Apple App Store at http://www.itunes.com/appstore/. For more information on MyWeather Mobile, visit http://www.myweather.com/iphone.

MyWeather, LLC

MyWeather is a leading provider of personalized weather and traffic content solutions to hundreds of television stations, websites and newspapers nationwide and to over two million consumers. MyWeather's patented technologies provide users with hyper-local weather alerts and forecasts, and personalized weather and traffic information.

Web site: http://www.myweather.net/