Eniro selects Appello to provide Mobile Local Search, Mapping and Navigation solution
Written by Appello
Friday, 11 July 2008
Eniro selects Appello to provide Mobile Local Search, Mapping and Navigation solution – Launches Gule Sider® 1880 Navigation
Gothenburg, Sweden July 11, 2008: Appello Systems, a leader in online mobile navigation and Eniro Norway establish partnership around mobile mapping, local search and GPS navigation. Eniro launches Gule Sider® 1880 Navigation, a new mobile service based on Appello’s multiple award-winning GPS navigation platform WISEPILOT®.
“We continue to break new ground and we are excited about our partnership with Eniro in Norway. We are entering a new geographical market and opening a new segment of the industry by working directly with a national leading directory search company.” comments Peter Tyreholt, Head of Account Management at Appello. “Gule Sider is a very strong brand for mapping and local search on the web and together we enable the natural next step by extending their presence with mobile local search and GPS navigation.” continues Peter Tyreholt.
“Gule Sider 1880 is now launching a completely new GPS application for mobile phones. The navigation service helps users find their way to destinations both in Norway and abroad – hotels, restaurants, private addresses and more. The service is easy to use and truly demonstrates the potential of our directories combined with excellent maps and navigation from Appello. We are confident that many people will use Gule Sider 1880 on their mobiles,” says Tommi Larsen, Mobile Manager at Eniro.
Gule Sider® 1880 Navigation is a service for mobile phones with easy to use local search, mapping and navigation. It helps users find their way to places, people, and companies. Search for nearby places of interest in Gule Sider and get phone numbers, addresses, maps, weather forecasts, driving directions and much more. The application will initially be distributed via Eniro’s web portal, Gule Sider (www.gulesider.no), the most used directory search and mapping portal in Norway with more than 5.5 million unique visitors per month. Gule Sider® 1880 Navigation is fully integrated to all Norwegian telecom operators, which enables users to easily subscribe to the service daily or monthly with just a few clicks on their mobile phone. The service also includes quarterly map updates from leading map data provider Tele Atlas.
About Appello and Wisepilot
Appello is a leading provider of mobile GPS navigation services and offers turn-key solutions to mobile network operators and business customers. Appello has developed WISEPILOT® a unique and award-winning navigation platform for mobile devices providing applications to the automotive and telecom industries. Appello's customers include some of Europe's largest mobile network operators, telecom distributors, web portals, directory service providers, mobile phone manufacturers and telecom system integrators. Appello has its headquarters in Gothenburg, Sweden.
For more information, visit www.appello.se | www.wisepilot.com
About Eniro Norway
Eniro Norway is a leading information and search company in the Norwegian mediamarket. Our company and product portfolio includes market leading brands as Gule Sider®, Telefonkatalogen™ , Proff™, Kvasir®, Ditt Distrikt®, Din Bydel™ and SOL®. Eniro enables easy to search and find private persons, companies, merchandies and services through our different channels catalogue, internet, directory assistance and mobile services.
For more information, visit www.eniro.no.
About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content.
For more information, visit www.teleatlas.com. Tele Atlas is a subsidiary of TomTom N.V.
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