Over 500 Native Applications for iPhone & iPod touch Available at Launch

CUPERTINO, California—July 10, 2008—Apple® today announced that more than 500 native applications will be available on the iPhone’s App Store when Apple’s iPhone™ 3G goes on sale tomorrow. Apple’s iPhone provides a breakthrough mobile platform for developers, who have created an incredible array of innovative applications such as stunning action games, advanced medical applications and robust productivity tools for the enterprise. These apps will be available on Apple’s revolutionary new App Store, enabling customers to wirelessly download them directly onto their iPhones and start using them immediately. More than 125 applications are being offered to iPhone customers for free.

The new iPhone 3G combines all the revolutionary features of iPhone with 3G networking that is twice as fast*, built-in GPS for expanded location-based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs hundreds of third party applications available through the new App Store which is a built-in application on every iPhone running iPhone 2.0 software.

“iPhone represents a new software platform for developers, combining the most advanced mobile operating system, sophisticated developer tools and a breakthrough way for developers to wirelessly sell and distribute their applications right onto every iPhone,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “The reaction from developers has been very, very positive and we’re opening the App Store with over 500 native iPhone applications available for immediate purchase and download.”

Many of these amazing new applications also take advantage of iPhone’s large display, Multi-Touch™ user interface, fast hardware-accelerated 3D graphics, built-in accelerometer and location-based technology to bring far more powerful applications to the mobile arena than ever before.

The App Store on iPhone works over cellular networks and Wi-Fi, which means it is accessible from just about anywhere, so users can purchase and download applications wirelessly and start using them instantly. Applications are free or charged to the user’s iTunes® account and the App Store notifies the user when updates are available for their apps. The App Store is also available in iTunes (www.itunes.com) running on a Mac® or PC, which syncs applications to the iPhone or iPod® touch using a USB cable.

The App Store will offer over 500 native applications from hundreds of companies around the world in a variety of categories including games, business, news, sports, health, reference and travel.

“iPhone enables The Associated Press to deliver news in a way that simply wasn’t possible before,” said Benjamin Mosse, director of Mobile Products, The Associated Press. “Taking advantage of iPhone’s revolutionary location-based services, our Mobile News network can capture and store local news stories that can be read by users even when they’re offline and our award winning photography and AP video are displayed in stunning clarity on its high resolution screen.”

“iPhone is changing the entire mobile industry and has quickly become the number one mobile device for accessing eBay,” said Ken G. Sun, group product manager, eBay Mobile. “Users can shop, track bids and get great deals from the largest online marketplace in the world directly from their iPhone. We couldn’t deliver such a complete and easy-to-use eBay experience on any other mobile device and iPhone users can download it free from the new App Store.”

“iPhone is one of the most popular ways for people to enjoy Facebook on-the-go and we’re excited to deliver a great native application via the App Store,” said Mark Zuckerberg, CEO of Facebook. “Facebook is even cooler on the iPhone 3G, with the ability to discover friends nearby, or to effortlessly take pictures and upload them instantly to their Facebook account.”

“The global MySpace community will love MySpace Mobile on iPhone,” said Chris DeWolfe, CEO and Co-Founder of MySpace. “With rich features such as seamless photo uploading from iPhone to your MySpace profile, the MySpace Mobile application is gorgeous and as intuitive as possible—empowering the community with complete control over their global MySpace network right from the palm of their hand.”

“Apple’s iPhone and iPod touch open up the world of games to an entirely new audience,” said David Cobb, vice president of Product Development, Sega. “The touch and tilt controls are natural and easy to learn, making gaming even more inviting, creative and rewarding. Super Monkey Ball takes advantage of these defining aspects and offers consumers an extremely accessible, imaginative and fun game experience. Whether an iPhone owner is new to games, or has been a fan for years, they will be intrigued and engaged by Super Monkey Ball and this progressive way to interact with entertainment.”

“With an iPhone in your pocket, you’ll never roam alone,” said Jeffrey Glueck, CMO of Travelocity. “From finding the nearest hotel with just a few taps to checking your flight status in a snap, the magic of iPhone lets us put tools that no one has ever seen before in the hands of travelers.”

In addition to the App Store, the iPhone 2.0 software update includes enterprise support, contact search, complete iWork® and MS Office document viewing support, the ability to delete or move emails in bulk, saving images from emails, a scientific calculator, parental controls and support for 16 additional languages.

Pricing & Availability
iPhone 3G will be available in the US on July 11 for a suggested retail price of $199 (US) for the 8GB model and $299 (US) for the 16GB model in both Apple and AT&T’s retail stores and requires a new two-year contract with AT&T for qualifying customers**. The App Store will be available beginning today via iTunes 7.7 and part of the free iPhone 2.0 software update for all iPhone customers on July 11. iPhone 2.0 is also available for iPod touch users for $9.95. iPhone 3G will be available in 21 countries— Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—on July 11. iPhone 3G will go on sale in France on July 17. For further information about iPhone 3G pricing and availability in the US and internationally, visit www.apple.com/iphone.

*Comparisons between iPhone 3G (8GB) and 1st generation iPhone (8GB) running on EDGE. Actual speeds vary by site conditions.
**Requires new two-year AT&T rate plan, sold separately to qualified customers.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.