Asia-Pacific Will Overtake Europe and North America as Largest Personal Navigation Market
Written by ABI Research
Monday, 07 July 2008
Asia-Pacific Will Overtake Europe and North America as Largest Personal Navigation Market in 2012, Says ABI Research
LONDON-- Personal navigation has been one of the great consumer technology success stories of the past four years.
“2007 was ‘the year of the personal navigation device’,” says ABI Research principal analyst Dominique Bonte. “The estimated 11 million PNDs shipped in the US last year represent a fourfold increase over 2006 shipments. Handset-based navigation also fared well, and there was a renewed interest in outdoor GPS devices. New form factors emerged. High-profile mergers and acquisitions redrew the landscape of the navigation industry.”
2008 and 2009 will see continued success for navigation devices, with ‘connected’ PNDs becoming more important. Multimedia, speech recognition and Bluetooth will all start to appear in significant numbers. Replacement markets will slow the current erosion of device prices as the PND market consolidates. Location Based Services will grow, driven by social networking movements and increasingly supported by advertising. By 2012 Europe, currently the world leader in personal navigation, as well as up-and-coming North America, will both have been eclipsed by the Asia-Pacific region in terms of market size, though regional patterns differ: A-P will favor handsets, while Europe holds fast to PNDs.
Much of the debate in consumer navigation markets revolves around whether or when offboard handsets will seize market share from PNDs. While they will certainly grow in popularity, especially in North America and Asia, ABI Research believes that they will do so only in pedestrian navigation, outdoor recreational use and LBS, while PNDs remain the form factor of choice for automotive navigation.
In an audio Webcast available on ABI Research’s website, Bonte provides a comprehensive overview of this market's performance in 2007 and the course it is taking in 2008, along with forecasts of device and system shipments through 2012. With a presentation liberally illustrated by charts and diagrams, he discusses the outlook for the future saying, “Winners and losers among consumer navigation vendors will be separated by time to market and agility, innovation, quality, community involvement, the availability of user-generated content, and effective branding.”
The “Consumer Navigation and Location-Based Services” Webcast (http://www.abiresearch.com/webcast_detail.jsp?Web=002) is now available for viewing. (Free registration on the website is required.)
The firm’s Telematics & Navigation research practice (http://www.abiresearch.com/practice/Telematics_and_Navigation) encompasses two Research Services, Commercial Telematics (http://www.abiresearch.com/products/service/Commercial_Telematics_ Research_Service) and Location Aware Services (http://www.abiresearch.com/products/service/Location_Aware_Services), which include a variety of Research Reports, Research Briefs, Market Data, an Online Database, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.
(Long URLs in this release may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.
Mobile Technology Feature - Top 10 Business Apps for Android - Android has become one of the most popular mobile operating systems
in the world due to advanced software, competitive manufacturers, and an
app market that is filled with exciting and useful applications. Read
on for this fine Top 10 List compiled by tech writer, Blake Sanders
The Really Big List of Mapping, Geo location Mobile developer resources, APIs and Tools - The Mobile Ecosystem... no question that mobile is huge and
the opportunity for developers, in particular, geo developers! There's
loads of developer resources on the web so to help the developer,
here's a listing of just some of the fine dev resources, blogs,
toolsets and more to consider when developing or porting your app to a
smartphone or Tablet.
ArcGIS.com Mashup Tutorial with Flickr and Foursquare data-
Here's a simple "how to" tutorial on working with the free ArcGIS.com
to easily import KML or RSS data from Flickr and foursquare into ArcGIS
to create your own custom map mashup. ArcGIS.com has some recent
updates including support for KML, be sure to check it out!
Most Users of Free Photo Apps Say Adding Cool Effects is Most Useful - Adding cool effects
to photos was rated as the most useful thing by more than halfof
consumers surveyed using free online photography services, according to
CatchFree a free
online service that helps people find the best free mobile and web applications
to perform useful tasks.
Amazon Kindle Fire Tablet Up Close - No Replacement for the iPad But Pretty Darned Sweet - As could be
expected, speculation and blogging is rampant with many stories and
pseudo "reviews" coming out, many of them touting the next "iPad
killer".
Mobile Developer Resource - MapQuest & The Mobile Worker - Facility management companies, surveyors, multi-level marketing,
insurance claims, pipeline companies, water utilities; all have field
workers who would benefit from mobile applications. Not only checking in
to work sites, but keeping a record of the work done
Flickr GPS Photo Tag Tip - Here's a tip for Flickr users who want to share their GPS information
with their photos. note, in order to do this you'll need to be
capturing photos using a GPS-enabled or GPS-aware camera (see you're
smartphone hardware settings to ensure that GPS or location sharing is
turned "ON)".
Mobile data usage in Canada to triple between 2010 and 2012 - Some interesting, yet not terribly surprising, numbers on mobile
usage coming out of Canada. According to a report summarized on
Techvibes, mobile usage is soaring, in particular, the smartphone
segment
Social Location Directory
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Suggested Reading
The Underground Guide To The iPhone:
The iPhone is – if I may say so – one of the greatest mobile
revolutions of the past decade. More and more, mobile phones seem to
materialize out of our wildest dreams. Because of the tight integration
of third-party applications, you can do nearly everything with your
device — be it gaming, working, fooling around, and of course phoning.
Good Mobile Messaging: Executives and professional field forces spend an increasing amount of time on the road tending to business.
Mobile Apps - Native or Web?:
You probably have a plan to build a mobile app, but you've struggled
with the basic question - Should I build it using open web standards
such as HTML, CSS, and JavaScript, or should I build it as a native app
for the devices I want to target?
iBike Coach App- a new “Always On” feature always gathers data
Nike+ GPS App- for sports tracking, recording and sharing
Featured Events
Content & Apps for Automotive Europe 2012 (18-19 April, Germany)
will give you key insights on how in-vehicle connectivity is being
revolutionised as OEMs integrate dynamic content to stay relevant
throughout the vehicle life cycle.
Location Intelligence for Enterprise - Europe 2012, January 16-17, London Hear from Google, Jones Lang LaSalle, Tesco, Willis, Oracle,
ESRI, Microsoft, PBBI and many more as they debate the best strategies
for business models and integration.
Consumer Telematics Show 2012 (Jan 9, Mandalay Bay, Las Vegas, USA) is the most prestigious and
dynamic consumer telematics focused meeting for the automotive industry.
Held in Las Vegas on the eve of the Consumer Electronics Show (CES),
this year's senior-level speakers will include General Motors, Audi,
Toyota, Panasonic, Continental, Hughes Telematics, Gartner, KIA,
Mercedes-Benz and many more
Esri Dev Summit - The
Esri Developer Summit (DevSummit) brings together developers and GIS
professionals from all over the globe. March 26-29, 2012, Palm Springs,
CA
