Location Based Services On the Move in Asia and Europe, Says ABI Research
Written by ABI Research
Wednesday, 02 July 2008
LONDON- In 2007, North America generated 81% of the world’s Location
Based Services (LBS) revenue. In 2013, that percentage will be just
32%. In the same period, Western and Eastern Europe’s combined LBS
revenues will jump from just 5% to 31%. The Asia-Pacific region,
meanwhile, will see a rise from a 2007 share of 11%, to 27%.
“Location based services are not a zero-sum game,” says ABI Research principal analyst Dominique Bonte. “It’s not that Americans will lose enthusiasm for LBS. These changing shares of global LBS revenue just reflect the fact that a market which for technical reasons has been largely restricted to North America, will finally grow strongly in other world regions.”
LBS’s slow uptake outside North America has had everything to do with the fact that unlike the CDMA phones so prevalent there, which have utilized GPS to comply with the United States’ E911 regulatory mandate, the GSM handsets owned by most users in Europe and Asia have not generally offered native GPS support. However with the broader proliferation of GPS-enabled GSM handsets in those other regions, and with the quickening rollout of 3G services worldwide, the opportunities for LBS service offerings will grow quickly.
That’s not to say that the same applications will be adopted at the same rate everywhere, or that LBS revenues will be uniform. “Since most LBS application developers sell to the world, and most of their products are platform-agnostic, the cost per service for users is likely to be similar in all regions,” says Bonte. “However, a navigation service can cost as much as $9.99/month, whereas friend-finder services might only be $2.99. On that basis, as well as via cultural preferences, particular services will be popular to differing degrees in different regions. That can affect the total revenue to be generated from a particular region.”
ABI Research’s recent report, Mobile Location-Based Services (http://www.abiresearch.com/products/market_research/Location_Based_ Services) explores the market for high-accuracy LBS, focusing on the applications side of the industry. It examines service deployments, providing projected levels of uptake and revenues for five key LBS types. It includes summary profiles of the market-leading LBS-enabling companies, and forms part of three subscription Research Services: Location Aware Services (http://www.abiresearch.com/products/service/Location_Aware_Services), Mobile Devices (http://www.abiresearch.com/products/service/Mobile_Devices_Research_ Service), and Consumer Mobility (http://www.abiresearch.com/products/service/Consumer_Mobility_ Research_Service).
ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com, or call +1.516.624.2500.
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