infoUSA to Start Collecting Additional Information to Enhance its Business Database
Written by infoUSA
Friday, 16 September 2005
OMAHA, Neb.- Sept. 13, 2005--infoUSA(R) (Nasdaq:IUSA), the leading provider of proprietary business and consumer databases and sales leads, today announced starting 2006, infoUSA will enhance its premier business database of 14 million US Businesses by collecting additional information on most service and retail locations in United States. Additional information will include:
-- Hours of Operations of a business
-- Credit Cards accepted
-- Ad Size in the Yellow Page directory
-- UDAC code: Standard industry ad size code
-- Ad spend
-- Web site URLs
-- Email addresses
infoUSA will use hundreds of sources to compile this information including Yellow Pages. In addition, the company will expand its 20 million proprietary telephone surveys done annually. The new data will be incorporated into numerous products and services that millions of people use everyday.
Directory Assistance Providers can utilize the new information to help their customers know what days/hours a business is open. Now users can ask questions like "Give me Sushi restaurants that are open after 10pm in Omaha". Navigation and Location-Based Services can use the new data to guide their users to more points of interest locations.
Additionally, the new data gives Internet Yellow Page and Local Search providers all the information about a business for their customers in one convenient lookup. Mapping and GIS companies will be able to provide more detailed information to be used in competitive analysis and retail site selection applications.
About infoUSA
infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 3 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
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