As the first social network worldwide itsmy.com gives users control over the advertising channel they get. Ad-funded itsmy.com, one of the most popular mobile social networks in the world, allows its users to choose their favourites from 15 different advertising channels, such as fashion, sports, entertainment and education.

This new approach will turn the opinion of Marketing departments on advertising in social networks upside down!

 The idea is to create a win-win situation for users and advertisers: Users only get advertising which is really relevant to them and does not bother or bore them. This increases the time and attention they dedicate to these brands and products significantly. On the other hand advertisers are able to target exactly those people who are really interested and not just fit in a target group of f.ex. “18 to 24, female”.

 itsmy.com’s inventory is handled by Gofresh’s Mobile Social Ad Network (www.gofresh-advertising.com).

 Booking for advertisers and media agencies is easy as the channels offered to the users are identical to those which can be booked in all mobile ad networks. The results of advertising however are higher. A first test with 20,000 users in UK and US showed: 82% of the users made their personal advertising choice and thus their own targeting. Around 40% changed these targets a few times in the first week to see which ads they would get. First Campaigns presented to these users showed average results of more than 3% CTR.

 How does it work for the itsmy.com user?

Go to your personal site at http://mobile.itsmy.com. Under “customize my page” just click on “Edit my advertising channels”.

 Antonio Vince Staybl, CEO of Gofresh: “Really relevant advertising is to ask and to listen to your customers. Let them choose their channels and let them take control. That’s how spending ad-money and branding makes sense and builds trust.” The Austrian adds: “Requested advertising will push social networks from the midfield to the first place as regards reaching the right audience.”

 Mikko Saarelainen, Head of itsmy.com: “The best user feedback so far ‘I need six more ad-channels’ and ‘Hey guys, could I please have more of the movie trailers!`“

About itsmy.com
Mobile internet’s strongest community brand "itsmy.com" is the off-deck, operator independent mobile community with more than 1 million registered mobile users and more than 1,2 million visitors, 4.5 million mobile home- and content pages containing 10 million mobile UGC-items. Mobile 2.0 social networking services like free homepages, personal mobile TV broadcasting and location based services make itsmy.com the stickiest mobile community!

About Gofresh
Mobile user generated content and mobile community pioneer Gofresh GmbH (Munich, New York, London, Madrid), who owns the brand itsmy.com, operates with a strict mobile internet only vision. Gofresh co-operates with leading mobile operators (f.ex. Telefónica, 3Austria) and all key players in mobile advertising (f.ex. AdMob, AdInfuse, TSM) all over the world. “www.Gofresh-Advertising.com” is the world’s biggest Mobile Social Ad-Network and Mobile Advertising Rich Media Platform.