Nokia expands advertising network with mobile content site MOSH
Written by Nokia
Thursday, 05 June 2008
Nokia service enables advertisers to target mobile content users
June 04, 2008 - Espoo, Finland - MOSH (http://mosh.nokia.com), a mobile and online content consumption, creation and sharing service, has joined the Nokia Media Network, and now offers advertisers the opportunity to reach customers around the globe who are downloading original mobile content. The Nokia Media Network provides reach to more than 100 million consumers around the globe through advertising on blue-chip mobile publishers, operator partners and Nokia properties.
"We are committed to expanding the Nokia Media Network, which is growing rapidly in both reach and quality, so we can drive greater results for our brand advertisers," said Mike Baker, vice president and head of Nokia Interactive Advertising. "The MOSH audience, comprised of the heaviest users of mobile content around the world, is particularly desirable to many of our top advertisers."
MOSH has launched its "Spotlight" program, a 'paid placement' advertising initiative, where advertisements are Spotlight-branded and placed above all organic browse, search and contextual placements. Spotlight gives brands and mobile content companies the opportunity for promotion with highlighted placements for their content. Spotlight content is always front and center for all MOSH users to see, and, as MOSH is seamlessly integrated between Web and mobile, so too are the Spotlight campaigns, including banner ads for both the mobile and traditional Internet.
The feature has already proven to be a great success for its initial customers. Vringo, a U.S.-based video sharing community that allows consumers to find, create and share video ringtones, was a launch partner in the Spotlight program. Since signing up as a Spotlight partner in early May, Vringo's downloads have increased by over 100 percent.
"Vringo is thrilled with the way the MOSH user community has embraced our application," said Andrew Perlman, Vringo general manager and SVP of content and community. "The additional visibility the Spotlight program provides has helped us gain additional exposure and users on a scale that has exceeded our expectations."
BLUE LION mobile, a Germany-based developer of interactive mobile applications, was both an early uploader to MOSH as well as partner in the Spotlight Program with BLUE LION's mobile software, "qeep." Qeep is a Java-based multilayered mobile social networking application that includes free messaging, photo blogging and multiplayer gaming. Since signing up as a Spotlight partner in early May, downloads of qeep have increased by over 95 percent.
"We are very happy that qeep has been a pioneer of the Spotlight Program," said Christian Schulte, co-founder and managing director of BLUE LION mobile. "Thanks to MOSH, downloads of Qeep have escalated significantly. We will therefore be expanding our participation in the Spotlight program."
Additionally, Universal Pictures will be launching a Spotlight campaign in promotion of the studio's new film, "Wanted."
A completely open platform, MOSH connects content creators ready to upload and showcase original content (applications, games, graphics and themes) with a global community of consumers who are looking for it. For more information: http://mosh.nokia.com or http://mosh.nokia.com/spotlight.
Nokia Interactive Advertising provides brands with all they need to connect with and engage the mobile consumer, including the following:
- The Nokia Media Network, which provides reach to millions of mobile Internet users through advertising on blue-chip mobile publishers, operator partners and Nokia services.
- Nokia Interactive Solutions, which creates end-to-end, high-performance mobile experiences for brands and their customers.
Mobile Technology Feature - Top 10 Business Apps for Android - Android has become one of the most popular mobile operating systems
in the world due to advanced software, competitive manufacturers, and an
app market that is filled with exciting and useful applications. Read
on for this fine Top 10 List compiled by tech writer, Blake Sanders
The Really Big List of Mapping, Geo location Mobile developer resources, APIs and Tools - The Mobile Ecosystem... no question that mobile is huge and
the opportunity for developers, in particular, geo developers! There's
loads of developer resources on the web so to help the developer,
here's a listing of just some of the fine dev resources, blogs,
toolsets and more to consider when developing or porting your app to a
smartphone or Tablet.
ArcGIS.com Mashup Tutorial with Flickr and Foursquare data-
Here's a simple "how to" tutorial on working with the free ArcGIS.com
to easily import KML or RSS data from Flickr and foursquare into ArcGIS
to create your own custom map mashup. ArcGIS.com has some recent
updates including support for KML, be sure to check it out!
Most Users of Free Photo Apps Say Adding Cool Effects is Most Useful - Adding cool effects
to photos was rated as the most useful thing by more than halfof
consumers surveyed using free online photography services, according to
CatchFree a free
online service that helps people find the best free mobile and web applications
to perform useful tasks.
Amazon Kindle Fire Tablet Up Close - No Replacement for the iPad But Pretty Darned Sweet - As could be
expected, speculation and blogging is rampant with many stories and
pseudo "reviews" coming out, many of them touting the next "iPad
killer".
Mobile Developer Resource - MapQuest & The Mobile Worker - Facility management companies, surveyors, multi-level marketing,
insurance claims, pipeline companies, water utilities; all have field
workers who would benefit from mobile applications. Not only checking in
to work sites, but keeping a record of the work done
Flickr GPS Photo Tag Tip - Here's a tip for Flickr users who want to share their GPS information
with their photos. note, in order to do this you'll need to be
capturing photos using a GPS-enabled or GPS-aware camera (see you're
smartphone hardware settings to ensure that GPS or location sharing is
turned "ON)".
Mobile data usage in Canada to triple between 2010 and 2012 - Some interesting, yet not terribly surprising, numbers on mobile
usage coming out of Canada. According to a report summarized on
Techvibes, mobile usage is soaring, in particular, the smartphone
segment
Social Location Directory
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Suggested Reading
The Underground Guide To The iPhone:
The iPhone is – if I may say so – one of the greatest mobile
revolutions of the past decade. More and more, mobile phones seem to
materialize out of our wildest dreams. Because of the tight integration
of third-party applications, you can do nearly everything with your
device — be it gaming, working, fooling around, and of course phoning.
Good Mobile Messaging: Executives and professional field forces spend an increasing amount of time on the road tending to business.
Mobile Apps - Native or Web?:
You probably have a plan to build a mobile app, but you've struggled
with the basic question - Should I build it using open web standards
such as HTML, CSS, and JavaScript, or should I build it as a native app
for the devices I want to target?
iBike Coach App- a new “Always On” feature always gathers data
Nike+ GPS App- for sports tracking, recording and sharing
Featured Events
Content & Apps for Automotive Europe 2012 (18-19 April, Germany)
will give you key insights on how in-vehicle connectivity is being
revolutionised as OEMs integrate dynamic content to stay relevant
throughout the vehicle life cycle.
Location Intelligence for Enterprise - Europe 2012, January 16-17, London Hear from Google, Jones Lang LaSalle, Tesco, Willis, Oracle,
ESRI, Microsoft, PBBI and many more as they debate the best strategies
for business models and integration.
Consumer Telematics Show 2012 (Jan 9, Mandalay Bay, Las Vegas, USA) is the most prestigious and
dynamic consumer telematics focused meeting for the automotive industry.
Held in Las Vegas on the eve of the Consumer Electronics Show (CES),
this year's senior-level speakers will include General Motors, Audi,
Toyota, Panasonic, Continental, Hughes Telematics, Gartner, KIA,
Mercedes-Benz and many more
Esri Dev Summit - The
Esri Developer Summit (DevSummit) brings together developers and GIS
professionals from all over the globe. March 26-29, 2012, Palm Springs,
CA
