Applied Data Research Analyzes Key Applications and Demand Drivers influencing the market for commercial fleet location based services

(Nashua, NH) - For commercial vehicles, location-based services are more about performance than convenience. As fleets, owner-operators, and shippers struggle to compete in a
deregulated market, competition for new commercial accounts often boils down to gate in
times, flexibility and communication. In this marketplace, location-based services
have significant potential to add value, through shortened payback periods, improved customer
satisfaction, and higher driver retention.

Vehicle routing and navigation, fuel and vehicle service, and driver-selectable information content stand out among available LBS applications as the most promising. By keeping drivers connected with managers, customers and family, commercial LBS are positioned to change the way fleets manage their human capital.

Because of competitive concerns and the rising demands of their commercial customers, fleet
owners and managers are seeking tailored and tailorable LBS applications that address their specific business and competitive requirements. In this environment, successful sector participants are finding that their ability to address the sector-specific information needs of commercial fleets is merely the price of entry into any major sales opportunity.

These and other conclusions are the subject of a comprehensive report. The report documents and analyzes the results of a recent survey of communications applications within the commercial fleet sector conducted by Applied Data Research.
More information is also available at www.applieddata.org .

About Applied Data

Applied Data Research is a management consulting firm focused on market strategies, product commercialization, venture development, and market research. We assist market participants in achieving their business objectives through the creation of detailed business development strategies, product commercialization programs, and comprehensive market and technology research and analysis.

www.applieddata.org