Application developers invited to submit LBS applications for the new “LBS – Out the Box” Contest; winners will be showcased at Mobile World Congress 2009

Gent, Belgium, 30 May 2008 — Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced the expansion of the Tele Atlas LBS Innovator Series with the opening of the call for entries in the first event to be held in EMEA:  the “LBS – Out the Box” contest.  The expansion of Tele Atlas’s LBS Innovators Series to European, Middle Eastern and African markets demonstrates the company’s continued commitment to wireless and web location-enabled application development.


“Consumer demand for more sophisticated location-enhanced services is growing and the industry stage is poised for rapid market growth with mass availability of location-enabled devices. Carriers, manufacturers and software providers are seeking innovative features that differentiate their offerings and to drive new revenues,” said Rik Temmink, vice president of global content products, Tele Atlas. “By inviting developers from the EMEA region to participate in our successful Innovators Series program, we hope to further foster innovation in location-based services and encourage a new generation of application providers to create diverse web and mobile software leveraging digital map data and related content.”

 “LBS – Out the Box” is part of the Tele Atlas LBS Innovators Series, an ongoing program held in conjunction with Tele Atlas DeveloperLinkSM to help foster innovation and enable application developers to increase their visibility, credibility and success with key participants in the industry including carrier operators and technology providers.  Entries will be judged based on commercial viability and innovative use of maps in the application in two categories:

    * Market Ready, in which entrants will submit a compelling LBS solution that is developed to offer consumers a commercially ready, end-to-end solution; and
    * Disruptive Innovation, in which entrants will submit an innovative location-enhanced solution designed to push the boundaries in the LBS market.

 

The contest entails:

    * WHO: Participation is open to developers of mobile and web applications using Tele Atlas data in Europe, the Middle East and Africa; entries will be submitted in one of the event’s categories:  Market Ready and Disruptive Innovation.

 

    * WHAT:  Over €100,000 prizes will be awarded, including cash and Tele Atlas map data licenses. Two grand finalists will showcase their applications on the Tele Atlas stand at Mobile World Congress 2009 in Barcelona.

 

    * WHEN:  Registration is open through August 1, 2008.
    * WHERE:  To learn more about the Tele Atlas LBS Innovators Series, including submission instructions for “LBS – Out the Box,” and information on Tele Atlas DeveloperLink, please visit http://www.lbsseries.com. 

 

The Tele Atlas LBS Innovators Series features the new LBS-Out the Box contest, Maps in Apps contest, Attendee Choice Awards at CES, and Tele Atlas LBS Innovators Series held at the Wireless Innovations Conference and Mobile Technology Summit produced by Dow Jones VentureWire. More information on the programs, including details for submitting applications, is available at: http://www.lbsseries.com.

 

About Tele Atlas DeveloperLink

Designed to provide Internet, mobile and other next-generation application developers access to technology, business tools and services that can help reduce their time to market and increase their potential for success, Tele Atlas DeveloperLink features an expanding library of sample map data and applications, technical tools and business information. Launched in the spring of 2006, the Tele Atlas DeveloperLink community has grown rapidly and now includes thousands of active participants – one of the world’s largest communities of geographic application developers. Learn more at http://developerlink.teleatlas.com. 

 

About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.