Leverages the unique personal communication of a 3G mobile device and the video call mobile communication channel to deliver personalized real-time mobile advertising in an interactive multimedia format to any 3G device.

Leverages the unique personal communication of a 3G mobile device and the video call mobile communication channel to deliver personalized real-time mobile advertising in an interactive multimedia format to any 3G device.

Launches push campaigns that use outbound video dialing or pull campaigns that entice users to make a video call to the brand portal at no cost to the consumer.

Permits real-time data capture to track and optimize campaign performance, in addition to one-to-one contact with customers.

 
Madrid, Spain. – 22 May 2008 – Cystelcom Sistemas, a leading supplier of 3G mobile video solutions, presents Veedia 3G Mobile Marketing, a multimedia advertising platform that uses the video call channel to deliver targeted interactive video advertising to any 3G device. Veedia 3G Mobile Marketing is the first multimedia advertising platform to manage and distribute video and multimedia campaigns using automatic outbound video dialing, and provide the capability to collect customer data in real time or connect to a video agent.


With over 2.6 billion mobile devices in the world, the mobile device is rapidly becoming the most popular gateway to information, and is likely to become the most popular media communications channel across the globe.


Veedia leverages this opportunity, and the growing interest and use of video call technology, to present this solution. Video calling is an extraordinary vehicle for mobile advertisers and operators to connect with their target audiences in a new and interactive way, anywhere - anytime.


Veedia 3G Mobile Marketing aims to provide a much improved mobile advertising experience by delivering interactive, enjoyable video advertisements—that contain timely, high-interest information—directly to 3G users. The Veedia platform can launch push campaigns that use outbound video dialing or brands can design pull campaigns that entice the user to make a video call to the brand portal.


Video advertisements are delivered by means of a video call, at no cost to the consumer. End users effortlessly access the video advertisement and can interact with the application. This means advertisers get immediate one-to-one contact with their audience and have the capability to capture real-time customer data and measure campaign effectiveness.


“Veedia 3G Mobile Marketing is a powerful tool that enables brands and operators unlimited segmentation and the ability to collect customer response information during the actual video call ad while users interact with the application,” commented Manuel Cuenca Vélez, CEO of Cystelcom.


“This eliminates the mobile advertising problem that many have when trying to monetize their advertising on the mobile Web—knowing what end users are doing,” Cuenca explained. “Moreover, with the video call channel, advertisers and operators have a way to reach mobile users without them having to visit a WAP page—and possibly pay—to view their mobile campaigns,” added Cuenca.


Veedia 3G Mobile Marketing gives advertisers and operators the ability to earn revenue and learn more about target users through interactive call-to-actions during the video call that are associated with each advertisement. For example, users might respond to a survey, send a video message or even connect to a video contact center agent in real time. While consumers interact with the application, Veedia compiles valuable data about how they respond to the spot, such as if they liked the video ad, how long they viewed it, those who hang up, and more.


Veedia 3G Mobile Marketing also integrates with interactive Flash based applications, which means what can be done with Flash on the Web can now be extended to a 3G mobile video campaign.


The Veedia 3G Mobile Marketing platform is a standalone solution or can be integrated with any multimedia mobile advertising platform (SMS, MMS, WAP Push, etc.). For more information, please visit www.veedia.com.


About Veedia

 
Veedia™ Mobile Video Solutions is a video / multimedia application platform that provides real time bi-directional 3G mobile video services to 3G users and broadband IP networks. Veedia is the only platform that enables mobile operators, content owners, media companies and contact centers to extend location-based services, mapping and directory services to any 3G handset using the video call feature. Veedia powers solutions across many industries and domains from entertainment and social networking to advertising, health care and contact centers. Our clients include some of the leading players in the mobile ecosystem, including Vodafone, Movistar and British Telecom. Veedia is headquartered in Madrid, Spain. Veedia is a trademark of Cystelcom.

 
About CYSTELCOM

 
Founded in 1993, Cystelcom is a leading provider of intelligent communications solutions for multi-channel contact centers and 3G telephony. As an industry innovator, Cystelcom provides standalone and integrated back-office, contact center and video contact center solutions that optimize communication, increase business efficiency, reduce costs and increase customer satisfaction. Cystelcom delivers revenue-generating, cutting-edge solutions and services that meet the needs of mobile operators, content providers and contact centers. Cystelcom solutions are built on unique, open technologies and leverage strategic relationships with telecom operators, value-added technology providers and system integrators. Cystelcom is headquartered in Madrid, Spain.