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Nokia navigation service harnesses Ordnance Survey data
Written by Ordnance Survey
Friday, 23 May 2008
Nokia, the world's leading producer of mobile products, is taking
advantage of Ordnance Survey location data in its new Nokia Maps 2.0
service.
With the launch of Nokia Maps 2.0, Nokia is taking its mapping and
navigation experiences to the next level. The new service features
improved optional car navigation, enhanced pedestrian navigation, added
multimedia city guides, and now satellite images and a redesigned user
interface,
Ordnance Survey's Code-Point data is underpinning the GPS service by
providing the exact location for the 1.7 million postcodes in the UK.
This allows users to get direction information that is both highly
accurate and linked to an actual place "on the map".
Nokia Maps 2.0 update adds Walk, a pedestrian-focused navigation
component, to the application while still offering an optional
world-class car navigation system. The pedestrian navigation efficiently
walks you from A to B with visual turn-by-turn guidance. Because
Ordnance Survey's Cope-Point data goes beyond a simple list of postcodes
and provides each one with a specific location, users can be confident
they are heading in the right direction.
"By taking navigation services out of the car and onto the pavement,
Nokia is enabling people to explore and discover what's around them with
the confidence of a local," said Michael Halbherr, Vice-President, Nokia
location-based services. "Nokia Maps 2.0 provides a unique experience
with which other less accurate mobile navigation applications don't.
"Ordnance Survey is helping us to ensure that users in the UK have
access to the best available service."
Mark Salter, Ordnance Survey's Head of Partners and Strategic Alliance,
says: "We are delighted to be working with the world's biggest player in
mobile communications and this is a fantastic example of the success of
our Partner Alliance programme.
"Nokia's enhanced service, which helps both pedestrians and motorist
navigate, is an excellent example of the benefits location-based
services can bring to people's lives. Our data is helping to ensure that
people using the service know it is as accurate and reliable as
possible."
The new version of Nokia Maps 2.0 for selected devices is available on
the Nokia website: http://www.maps.nokia.com/
For more information on Ordnance Survey products for business visit:
http://www.ordnancesurvey.co.uk/oswebsite/business
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