PetSmart is the First National Pet Retailer to Carry GPS Locator Technology for Dogs

 
 NEW YORK-- Furthering its leadership position in the GPS locator market, Zoombak LLC (www.zoombak.com), a Liberty Media (NASDAQ: LCAPA) company, announced today that its Advanced GPS Dog Locator is now available nationwide at PetSmart stores (www.petsmart.com). PetSmart is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. Petsmart is constantly looking for innovative new products that can help pet parents raise healthy, happy pets. In support of this, PetSmart is now carrying the Zoombak Advanced GPS Dog Locator in its network of over 900 locations nationwide. The Zoombak GPS Dog Locator is the first product that combines the power of cellular networks and global positioning satellites to help owners find their dogs more accurately and in real-time via their computer or cell phone.

"Dogs are an integral part of the family and unfortunately, most that go missing are never recovered," said Simon Buckingham, CEO of Zoombak. "It doesn't have to be that way, and we're delighted that PetSmart recognizes the potential of our Advanced GPS locator to reconnect pets with their owners quickly. The sooner they are safely back home, the sooner they are out of harms way."

The National Council on Pet Population Study and Policy recently found that family pets are lost nearly every two seconds, resulting in more than 10 million missing pets each year. Zoombak will partner with Petsmart to offer a series of hands-on, in-store demo days at select locations throughout June and July. These demos will provide dog owners with the opportunity to learn about Zoombak's easy-to-use locator technology and the unmatched peace of mind this new tool provides.

Weighing only 2.5 ounces, Zoombak features a compact, water-resistant design and a long-life rechargeable battery. The secure, easy-to-use interactive website lets owners create custom safety zones, set real-time alerts and generate on-demand locates. The Zoombak Advanced GPS Dog Locator retails for $199 and offers service plans starting at $9.99 a month. Zoombak provides free live phone customer service that can help users locate their dog 24 hours a day, virtually anywhere in the US.

To find a Petsmart location near you, visit www.petsmart.com. For more information on Zoombak or to watch a video demo of Zoombak in action, please visit: www.zoombak.com.

About Zoombak

Zoombak LLC, develops leading edge solutions that keep consumers connected to their families, pets and possessions. The company is led by a team of veteran executives with extensive wireless, sales and marketing, business development and operational expertise working together to put safety on the map. With offices in the United States and England, Zoombak is a privately held subsidiary of Liberty Media. Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Those interests are attributed to three tracking stock groups: the Liberty Interactive group, which includes Liberty's interests in QVC.com, Provide Commerce, Backcountry.com, BUYSEASONS, Bodybuilding.com, IAC/InterActiveCorp, and Expedia, the Liberty Entertainment Group, which includes Liberty's interests in the DIRECTV Group, Inc., Starz Entertainment, FUN Technologies, Inc., GSN, LLC, Wildblue Communications, Inc., and Liberty Sports Holdings LLC, and the Liberty Capital group, which includes all businesses, assets and liabilities not attributed to the Interactive Group or the Entertainment Group including our subsidiaries Starz Media, LLC, Atlanta National League Baseball Club, Inc., and TruePosition, Inc., and minority equity investments in Time Warner Inc. and Sprint Nextel Corporation. For more information, please see http://www.libertymedia.com.