Partnership successfully completed state-of-the-art pilot monitoring cargo and passenger vehicles at Madrid Barajas International Airport using GPS-location technology

 
Rosh HaAyin, Israel, May ___, 2008 - Pointer Telocation Ltd., (Nasdaq Capital Market: PNTR, Tel-Aviv Stock Exchange: PNTR) - a leading AVL (Automatic Vehicle Location) solutions provider for fleet management, car and driver safety, public safety, road side assistance, vehicle security and asset management and Tecnosegur, a leading Madrid-based company specializing in consultancy and commercialization of internal security solutions, today announced the successful completion of a pilot to manage and secure passenger and cargo fleets at Madrid Barajas International Airport.  The deployment was cooperated with NEO Work and Track and Grupo Detector.
 
An extensive fleet of cargo and passenger vehicles at Madrid Barajas International Airport were outfitted with the Cellocator Compact FleetT, an innovative integrated fleet management unit with superior location, tracking, event driven reporting, logging, and security capabilities.  Using the units, airport personnel are able to monitor the exact location at a given time of any of the vehicles across the airport, thus dramatically improving operational efficiency, as well as the maintenance of the various vehicles.  Real-time electronic bus line schedules were available to users at the bus stations, allowing travelers to monitor the arrival and departure time of their required bus line, in order for them to plan accordingly. 
 
Security personnel also benefit from the new supervision level which enables them to control the traffic in the airport during emergency situations.  Further roll-out of Pointer's GPS tracking devices is expected in 2008.  Additional transportation projects in Spain are currently under development as well as through the Pointer Tecnosegur partnership.
 
Madrid-Barajas is one of the most important European hub airports, serving as the gateway to the Iberian Peninsula from the rest of Europe and the world, particularly Latin America. In 2007, the airport processed 52,143,275 passengers, 483,284 operations and 322,244 tons of cargo. It currently ranks as Europe's fourth busiest airport by number of passengers, and the largest by area.  It has also been the target of terrorist activity in the past.
 
Pointer Telocation is a global "one-stop-shop" for location-based security and safety services.  Use of industrial GPS-based location applications is steadily rising. According to a new ABI Research study, "Global Navigation Satellite Positioning Solutions," the use of GPS in industrial environments such as telematics and asset tracking will continue to grow, and the overall market (consumer and industrial) will expand to 900+ million units by 2013.
 
Danny Stern, CEO of Pointer Telocation said, "The completion of a successful pilot at Madrid airport clearly demonstrated how effective our GPS-tracking devices are from both a logistics and security perspective. In light of the increased air travelers worldwide, we are thrilled to offer airport authorities a viable, reliable and cutting edge solution for passenger and cargo fleet management.   Through our partnership with Tecnosegur we aim to provide the most-developed solutions to address enterprise fleet control, costs, security and safety needs and look forward to further penetrating the Spanish market."
 
Juan A. De La Torre, CEO of Tecnosegur, said that the Cellocator Compact FleetT "proved its functionability and reliability throughout the project, and that the technology was a great success in allowing the dispatchers to manage a high number of vehicles in a difficult and crowded area."
 
 
About Pointer Telocation
Pointer Telocation Ltd. is a leading provider of products and services to the automotive and insurance industries, offering a set of services including Stolen Vehicle Recovery, Road Side Assistance and Fleet Management. Pointer is publicly traded company on Nasdaq and the Tel Aviv Stock Exchange (Tickers: PNTR). Pointer Telocation has a growing client list with products installed in over 400,000 vehicles across the globe: the UK, Greece, Mexico, Argentina, Russia, Croatia, Germany, Czech Republic, Latvia, Turkey, Hong Kong, Singapore, India, Costa Rica, Norway, Venezuela, Hungary, Israel and more. Cellocator, a Pointer Products Division, is a leading AVL (Automatic Vehicle Location) solutions provider for fleet management, car and driver safety, public safety, vehicle security and asset management and more. In 2004, Cellocator was selected as the official security and location equipment supplier for the Olympic Games in Athens. For more information: www.pointer.com