The Focus on Locus: Symposium on Location Based Services, Columbia University
Written by LBSzone
Friday, 16 May 2008
When: Friday, July 11, 2008
Where: 301 Uris Hall, Columbia Business School, 116th & Broadway, New York
Hosted by: Columbia Institute for Tele-Information (CITI)
Symposium Content/Issues/Questions to Address:
Location Based Services (LBS) holds the promise of substantial new benefit and empowerment to consumers and new revenue, brand advantages and customer loyalty to service providers. However, many problems of technology, economics and policy exist.
What will it take for LBS-enabled mobile devices and services to become ubiquitous? How long until consumers and businesses routinely benefit from knowing the proximity of goods, services, and other people? When will users be able to routinely access and contribute to user-generated location-based information and media? What are the privacy constraints holding things back and what new business models does LBS enable?
Come and participate with industry, academic and government experts to explore this and other questions and to work out what forces constrain the uptake of Location Based Services.
The Symposium will be structured in four parts:
Mobile Operators, Device Vendors & Mobile Developers
Web & Social Networking Providers & Content/Dataset Providers
Advertising/Marketing Players
Public Policy & Consumer Protection
Speakers and Panelists will also address:
LBS State of Play
Monetization & Business Model Questions
Demand side Questions
Speakers/Panelists Include:
Columbia University, Professor Eli Noam, Director, Columbia Institute for Tele-Information
Columbia University, Professor Henning Schulzrinne, Chair in the Dept. of Computer Science
Mobile Operators, Device Vendors & Mobile Developers Session:
Qualcomm, Dr. Kamil A. Grajski, Vice President, Engineering, Qualcomm
Skyhook Wireless, Ted Morgan, CEO
Meet Moi, Andrew Weinrich, CEO
TeleNav, Hassan Wahla, Sr. Director of Business Development
Public Policy & Consumer Protection Session:
CTIA-The Wireless Association, Michael F. Altschul, Senior Vice President and General Counsel
EPIC (Electronic Privacy Information Center), John Verdi, Director, Open Government Project
Loopt, Brain Knapp, Chief Privacy Officer, Vice President, Corporate Affairs
Advertising/Marketing Players Session:
M: Metrics, Evan Neufeld, VP Consulting & Senior Analyst
Nielsen Mobile, David Gill - Director
Placecast, Blair Swedeen, VP
Ogilvy Interactive, Ben Ezrick, Senior Strategist
Web & Social Networking Providers & Content/Dataset Providers Session:
Socialight, Dan Melinger, CEO
Tele Atlas, Albert Cooley, Senior Director of Global Tools and Services
UpNext, Danny Moon, CEO
NAVTEQ, Nick Hopkins, Director of Product Management
Why You Should Attend:
Get an update on the state of play of the LBS market
Gain a stronger understanding of the complex dynamics of the LBS ecosystem
Contribute your unique awareness and specialization to dissecting the problems at hand
Mingle with like-minded people and industry luminaries to more fully understand your angle into opportunities in this space
Help expert panels explore the insights delivered and stress test the assumptions and interpretations presented
Registration: Early Bird Registration is Now Open!
Early Bird Rates (Prior to June 11, 2008):
Corporate: $80
Government / Academic / Non-Profit: $50
Student: $25
Standard Rates (After June 11th, 2008):
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