Pointer Telocation Teams with Portugal Telecom Inovacao On Automatic Vehicle Location and Fleet Management Solutions 

 Under Partnership, Cellocator GPS Units will be Incorporated into Location-based Services for Users of Portugal’s Largest Telecommunications Service Provider
 
Rosh HaAyin, Israel, May 06, 2008 – Pointer Telocation Ltd., (Nasdaq Capital Market: PNTR, Tel-Aviv Stock Exchange: PNTR) - a leading AVL (Automatic Vehicle Location) solutions provider for fleet management, car and driver safety, public safety, road-side assistance, vehicle security and asset management, today announced a partnership with Portugal Telecom Inovação SA, a leading developer of Intelligent Networks (IN), telecommunications solutions and systems, and provider of technological research and engineering to Portugal Telecom Group.  Portugal Telecom is the largest telecommunications service provider in Portugal, and has a wide presence in Brazil, China, Morocco, Kenya and elsewhere in Africa. 

 Under the partnership, PT Inovação will incorporate Pointer Telocation’s Cellocator™ GPS-tracking units into their location-based services for their users.  Some of the Cellocator™ solutions being incorporated by PT Inovação include the CelloTrack™, a small, standalone tracking device for complete fixed and mobile, powerless and powered asset tracking, aimed at asset management, inventory control, loss prevention and security, as well as compact security and anti-carjacking solutions.   Among other users, PT Inovação is providing the units to large fleet operators, rental companies, and car manufacturers.  Additional projects in Portugal and elsewhere are also currently under development as well as through the Pointer Telocation – PT Inovação partnership. 

 Pointer Telocation is a global “one-stop-shop” for location-based security and safety services.  The use of industrial GPS-based location applications is steadily rising. According to a new ABI Research study, “Global Navigation Satellite Positioning Solutions,” the use of GPS in industrial environments such as telematics and asset tracking will continue to grow, and the overall market (consumer and industrial) will expand to 900+ million units by 2013.

 Alcino Lavrador, CEO of PT Inovação, said “Location-based services are increasingly crucial for success in the telecommunications business.  The partnership we now celebrate with Pointer Telocation will enable PT Inovação to keep its commitment to delivering the best possible solutions for our customers.” He further added, “we are very pleased by the excellent support that Pointer Telocation’s Cellocator™ products provide our users, and look forward to working on expanded opportunities with them in the future.”

  “Pointer Telocation is on the cutting-edge of the location-based services industry, and our GPS-tracking devices are innovative both in terms of logistics and security,” Danny Stern, CEO of Pointer Telocation said.  “Through our partnership with Portugal Telecom Inovação we aim to provide the most-developed solutions to address enterprise fleet control, costs, and safety needs and are excited to further penetrate the Portuguese market.”

About Pointer Telocation
Pointer Telocation Ltd. is a leading provider of technology and services to the automotive and insurance industries, including Stolen Vehicle Recovery and Fleet Management. Pointer is publicly traded company on Nasdaq and the Tel Aviv Stock Exchange (Tickers: PNTR). Pointer has a growing client list with products installed in over 400,000 vehicles across the globe: the UK, Greece, Mexico, Argentina, Russia, Croatia, Germany, Czech Republic, Latvia, Turkey, Hong Kong, Singapore, India, Costa Rica, Norway, Venezuela, Hungary, Israel and more. Cellocator™, a Pointer Products Division, is a leading AVL (Automatic Vehicle Location) solutions provider for fleet management, car and driver safety, public safety, vehicle security and asset management and more. In 2004, Cellocator™ was selected as the official security and location equipment supplier for the Olympic Games in Athens. For more information: www.pointer.com

About Portugal Telecom Inovacao
Portugal Telecom Inovação, SA is the branch for innovation in telecommunications within the Group Portugal Telecom (PT).  PT Inovação is an expert in applied research, technology integration, , development, telecommunications engineering and training services.  Major products include systems and solutions for Intelligent Networks (next generation/convergence), Access and Transport Networks, Multimedia, IP and IMS Solutions, Mobile Networks, Services and Platforms, Business Intelligence, Network Management, IT Systems and Software Engineering as well as telecommunications business processes.  For more information: www.ptinovacao.pt.