MARINA DEL REY, Calif.-- MyRapidMD has successfully completed a build of its Emergency Service Profile application or ESP, for Google’s Android Developer Challenge http://code.google.com/android/adc.html.

The Company submitted ESP for Android as part of Google’s open invitation to developers on Monday April 14th.

“We believe the Android platform will be a huge success with the mobile phone industry and consumers as it prepares itself for market. Google’s intuitive sense of understanding what the end user needs and wants made it an easy decision to build out ESP for Android” said Mr. Damien Vallernaud MyRapidMD’s COO.

MyRapidMD is currently giving ESP away for free for life as part of a roll out promotion. Go to https://www.myrapidmd.com/esp/short_signup_1.jsp to signup and use PROMO code: MRMD08CES at the payment page. In addition to getting ESP free for life on their cell phone, ESP members also receive multiple backup systems in case their cell phone is lost or damaged; these include ID and key chain cards and our backup 24/7 automated call center. For full details of the ESP member pack see: http://myrapidmd.com/benefits/

ESP is compatible with a large majority of service providers, operating systems, now to include Android, and cell/smart phone handsets, including the Blackberry, Treo & Blackjack handsets.

MyRapidMD’s ESP is a proprietary software application designed specifically for cell and smart phones. ESP provides a concise Emergency Service Profile including a photo of the cell phone owner and is easily reviewed by selecting the ESP logo from the phone’s desktop menu or applications folder. After completing your Emergency Service Profile at www.myrapidmd.com you will receive a text message with a link to download ESP into your cell phone, BlackBerry, Blackjack, Treo, or other smart phone. Once installed, ESP ONLY needs power to be reviewed by emergency personnel. Additionally, MyRapidMD’s ESP has multiple backup systems in place, including a 24/7 automated call center, to deliver your emergency information should your phone be lost or broken during an accident or emergency.

ESP for cell phones is quickly becoming recognized by the first response community in the very short time it has been available, winning a top pick award while still in beta, by EMS magazine, considered the leading global authority on the EMS industry in October 2007 at the national EMS conference in Orlando FL.

MyRapidMD’s ESP medical alert service was designed in concert with Firemen, Paramedics, Emergency Room Nurses and other first responders using an internationally recognized victim assessment protocol. MyRapidMD has formatted this protocol into a medical alert mobile software application that makes the cell phone an efficient and effective emergency information tool at the scene of an emergency or in transit to the ER. This is especially beneficial if the victim is unconscious, incoherent, incapacitated, has trouble with the English language or in multiple victim scenarios.

About MyRapidMD

Closely held MyRapidMD is a mobile software developer of Meaningful Personal Mobile Content. The company’s first offering, the proprietary Emergency Service Profile (ESP) application was designed and developed in concert with fire fighters, paramedics, emergency room nurses and other first responders. ESP on a cell or smart phone provides a concise Emergency Service Profile based on an internationally recognized victim assessment protocol used by first responders, and includes a photo of the cell phone owner to confirm identity in a medical emergency or accident. ESP is easily retrieved and displayed by first responders on the victim’s cell phone at the emergency accident or scene.