Multicast’s Internet Video Platform Now Supports Turnkey Live Streaming Using the Adobe Flash Media Encoder

National Association of Broadcasters Conference, Las Vegas, NV – April 14, 2008 Multicast Media Technologies, Inc. (“Multicast”) today announced the full availability of turnkey live streaming using Adobe® Flash® Media Encoder as part of Multicast’s Internet Video Platform – Vidego™.  Multicast’s Vidego Live Flash solution includes one-step media player publishing, seamless integration with the Adobe Flash Media Encoder and streaming powered by the Akamai® distributed content delivery network – the world’s largest fault-tolerant network including more than 25,000 servers in 69 countries.
 
With Vidego Live Flash, Multicast now makes a turnkey online solution available to organizations and content producers wishing to broadcast sporting events, concerts, corporate communication, educational and promotional events.  Vidego Live Flash is administered by an intuitive interface that includes customizable media players, slide presentation synchronization, automated archival for on-demand playback, and a powerful reporting and analytics dashboard.
 
“Because we deliver almost 4,500 live Internet broadcasts each month from venues all over the world, we know that producing a live online broadcast can seem like a complex undertaking.  With our Vidego Live Flash streaming solution, we simplify the process and address the increasing market demand for engaging, real-time live Internet video and a flawless end-to-end integrated experience,” said Jason Simpson, executive vice president of business development at Multicast.
 
“Multicast’s Vidego leverages Adobe Flash technologies to help organizations beat the learning curve when it comes to delivering streaming media,” said Laurel Reitman, senior product manager for Flash Server Services at Adobe. “We are pleased to be part of Multicast’s efforts to enable broadcasters to execute and manage their own live online initiatives through the use of innovative, turnkey, and affordable digital media solutions.” 
 
As an authorized Adobe Flash Media Solutions Partner and Akamai Reseller and Fulfillment Provider, Multicast works collaboratively with both organizations to ensure that all customers – including small- and medium-sized businesses, non-profit organizations, and Fortune 500 companies – continue to benefit from advancements in digital media innovation and distribution.
 
About Multicast
Multicast Media Technologies is an expert in the delivery of live and on-demand video content over the Internet.  Multicast offers a comprehensive publishing system designed to manage, monetize and measure targeted Internet TV channels and streaming video libraries.  Leveraging battle-tested applications, tools and strategies developed over the last decade, Multicast enables leading brands and content owners to realize the full potential of their media assets.  Delivering almost 4,500 live Internet broadcasts each month and servicing nearly 1,000 customers around the world, Multicast has uniquely defined itself as an industry leader in the delivery of online video.  Founded in 2000, Multicast is privately-held and headquartered in Atlanta. For more information, visit www.multicastmedia.com.