Mobile advertising gets focused on the $100 billion dollars spent when people move
Written by Smarter Agent
Wednesday, 09 April 2008
Smarter Agent developed the mobile industry’s first vertical search
application focused on bringing a slice of the $11 billion real estate
advertising market to mobile devices. Smarter Agent, who patented the
first mobile GPS-based real estate search, operates on multiple
carriers utilized by millions of consumers.
With Smarter Agent, brands can reach consumers when they are in a particular neighborhood searching for homes and apartments via Smarter Agent with GPS accuracy giving new meaning to the real estate maxim: location, location, location. To lead this effort, Pete Distler joins Smarter Agent as its new President of the Smarter Agent Media Network. Pete Distler built and ran the first carrier mobile media network deployed in the United States.
In 2008, $11 billion in advertising will be spent to attract the attention of homebuyers and apartment renters. Surprised at the size of that number? Marketers aren’t. Even in a slow real estate market Americans are constantly on the move.
Many times a move surrounds a life changing event: a new job, marriage, growing families or that second vacation home. Indeed, 1 out of 3 renters and 1 out of 12 homeowners will move this year – and they will spend more than $100 billion on related goods and services.
Real estate is a huge market - where “location, location, location” still rules the day
Smarter Agent invented the GPS real estate search and operates carrier approved mobile real estate applications. With Smarter Agent, consumers can search anywhere in the United States for rentals using Apartments for Rent, past sales data using the Recent Sales application and next month for active listings using Homes for Sale from their cell phones – in many cases utilizing GPS!
Smarter Agent is now able to offer advertisers a hyper local channel to target movers.
More money is spent buying goods and services when a person moves than at any other period in their lifetime. Think about it: The last time you moved you probably visited a home improvement store, bought new furniture, changed banks, got insurance, picked a new cable and internet service -- and started new relationships with local businesses from restaurants to drugstores to supermarkets. With Smarter Agent, advertisers can already begin this relationship with their new neighbors.
Leading the Advertising Effort, Pete Distler joins Smarter Agent as President of its Media Network this week.
Mr. Distler created the first carrier advertising while working at Sprint, and introduced many brands and agencies to the new emerging world of mobile advertising. “In looking at the mobile advertising landscape, Smarter Agent offers one of the most thoughtful approaches to give brands the most bang for the buck in mobile advertising”, noted Mr. Distler.
Mr. Distler added, “While searching for what’s for sale or what’s for rent consumers can learn about retailers as they search the neighborhood. This is when a person’s interest in local goods and services is highest – as a person that moves spends more than they will at any other time in their lives. And they are getting this information from a device they carry with them at all times – their cell phone. Mobile location relevant ads are exciting and relevant content for consumers as they review local home and apartment listings”.
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