Blue Dasher Technologies Street-Level Photography Captures Images With Unparalleled Clarity, Speed
Written by Blue Dasher Technologies
Tuesday, 01 April 2008
Completes Every Street in San Francisco and Silicon Valley, Las Vegas and South Florida in Record Time
CTIA 2008 Las Vegas, April 1, 2008 —Blue Dasher Technologies today
announced the completion of comprehensive high-density photography of
every public street in San Francisco and Silicon Valley, South Florida
and Las Vegas, all captured in record time with industry-leading
clarity and accuracy. Unlike other approaches, when viewed online the
360° images from Blue Dasher Technologies are seamless, creating an
experience similar to driving down the street.
Designed by a
20-year GIS industry veteran, this new solution uses software built
from the ground up to account for the problems inherent in relying on
GPS signals to determine the location of each picture. Viewing these
images online is much more like video, providing a stark contrast to today’s point-click-wait experience of viewing street-level photography.
Blue
Dasher spherical images and the underlying data are delivered as a GIS
platform that is licensed to support navigation, consumer purchase
decision making, and management reporting for commercial, industrial
and government applications. The company’s platform also provides
advanced search and routing capabilities and has a fully customizable
interface. In addition, licensees have the ability to imbed multimedia
images or advertising into specific points within a geographic area.
Blue Dasher Technologies built their software
to overcome the traditional limitations of GPS signals and to enable
image capture vehicles to travel as fast as posted speed limits on
streets and highways. This has made it possible to cover every street
in a county quickly, and at the same time capture the large number of
photographs needed for a superior user experience.
Past
approaches limit the speed of travel, sometimes to 15 mph or less. Blue
Dasher vehicles travel with the normal flow of traffic and capture one
picture every 10 feet. The resulting high-density photography gives
viewers unparalleled clarity. In addition, with Blue Dasher, users have
access to exact addresses, not approximations, which results in a much
more useful tool for planning a trip online or checking out a building
and neighborhood.
During a recent three-week period, the company
captured more than 7.5 million images covering every public street in
Las Vegas and expects to complete the top 50 metropolitan areas by
year-end.
“The approach we’re taking is a practical solution
for street-level photography that’s very robust and scalable,”
according to Michael Reidbord, CEO of Blue Dasher Technologies. “From
an operations standpoint, this means being able to drive at a normal
rate of speed and still capture high-resolution, geo-coded photos of
every street. For users, this means a fluid experience and knowing the
exact address of every location. From either perspective, this is
unlike anything that people are familiar with today.”
Continued
Reidbord, “The experience we’ve created online is powerful, and with
the high-density photography, there’s just so much more for people to
really use. With the functionality we have built in, we’ve made it easy
for people to see every turn of their trip, to know the exact street
address of every building, not approximations, and to zoom in and see
details.”
Mr. Reidbord added, “In both Europe and the US,
we’ve seen a great deal of interest in what can be done with this
platform to improve site performance, such as lead generation or
transaction revenue, and also increase ad revenue with a new, highly
differentiated opportunity for advertisers to embed multimedia images.”
Founded in 2007, the company draws on more than 20 years of
work in the GIS and real estate industries. Previous companies founded
by Blue Dasher principals built GIS solutions for the oil and gas
industry, and state and local governments, including the Port Authority
of New York and New Jersey, Los Alamos National Laboratory, and the
states of Louisiana and Florida.
Blue Dasher Technologies
Blue
Dasher Technologies captures 360° street-level images and provides
these through its platform to Websites, navigation suppliers, and GIS
vendors. The platform provides image playback that is smooth and clear,
with the exact addresses of buildings and lots, advanced search and
routing, and support for embedded multimedia.
The company is based in Miami and is privately held. More information, including online demos, is at www.BlueDasherTech.com.
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