Embracing the 21st Century Neighborhood – A Fresh Concept in Traditional Community

NEW YORK, March 28 -- Move over Facebook and MySpace.  LifeAt.com is pioneering a revolutionary new way for people to talk and interact online and build on the traditional concept of virtual communities and social networking.

In a time when most people spend the majority of their day on the computer, LifeAt technology enables people to connect with their home, their neighborhood, and the surrounding businesses and services they use on a daily basis.  Instead of communicating with virtual strangers across great distances, LifeAt uses technology to reconnect people to their own life.

 LifeAt creates customized, password-protected websites for residential properties to provide a safe and dynamic exchange for people within their apartment buildings or suburban communities.  LifeAt is more than just a social networking website. Users can create personal profiles, find residents with similar interests, post pictures, and discuss a wide variety of topics on LifeAt forums.  Residents can rate and review neighborhood businesses and services that cater to their community.

 For real estate developers, property managers, building owners, home owners associations and condo boards, LifeAt can be used to reach out to residents easily and effectively, eliminating the need to develop their own custom intranets or websites.  LifeAt also brings the virtual community into the real world, with sponsored events including LifeAt launch parties to encourage neighbors to meet, and Marketplace exchanges, where residents can meet to buy, sell and barter goods without the hassle of a shipping fee or going to the post office.

 The user feedback on LifeAt has been extraordinary.   Residents have taken the LifeAt platform and made it their own, using the website to promote their parties, book clubs, professional networking groups and mother’s clubs.  Developers and owners have been equally responsive to an amenity that allows them to showcase their property and optimize the residential experience and build the feeling of community.

 “We are dedicated to creating personalized sites for each property that will suit the growing needs of our clients and building developers,” says Matthew Goldstein, CEO for LifeAt.  “Using tools that offer unrivaled access, residents can learn about their building, their neighbors and community in a way they never could before.”

 The most popular features of the website enhance the feeling of community while placing the solutions to all of the residents’ day-to-day needs within their immediate reach.  In the Resident Profile section, resident users have the ability to create profiles, add friends, send messages, post comments and share photo albums with neighbors.  The Door-to-Door and Neighborhood Guide sections of the site serve as a detailed directory of local businesses that becomes more useful with resident-generated content.  The Marketplace is a virtual classifieds section where residents buy and sell goods, advertise services and post wanted ads.  In the News and Updates section, developers, owners and management post building notices, maintenance information and building events, creating an easy flow of communication with their residents.

 LifeAt’s popularity proves the need for this kind of communication technology.  Mr. Goldstein says, “Potential renters and buyers want to find a community where they can build relationships, families and communities, not just an apartment.” 

 Founded in January 2007, LifeAt is a New York-based company, which is offered at some of the most prestigious addresses nationwide including Philippe Starck’s 15 Broad, 20 Pine and The Orion in Manhattan; the Blue Miami and the Gables Marquis in Miami; and 340 on the Park in Chicago.   LifeAt plans to add 600 more properties within the next two months to their rapidly growing list of participants.  They currently work with 450 buildings across New York, New Jersey, Wisconsin, Michigan, Illinois and Florida, with rapid growth across the United States including Pennsylvania, Massachusetts, California and Washington D.C., and international expansion. 

About LifeAt.com

LifeAt is a virtual communication platform that builds communities.  It takes a contemporary spin on traditional community and keeps residents in touch with everything their neighborhood has to offer.  It is a modern twist on the building bulletin board, the self-proclaimed neighborhood gossip, the welcome wagon, and the local business guide, with features like News and Updates, Resident Profile, Marketplace, Door-to-Door and Neighborhood Guide.  Since its establishment in 2007, the company has expanded to three offices with 24 employees and 450 contemporary online communities across seven states.  For further information or to arrange an interview with LifeAt CEO Matthew Goldstein, please call (212) 843-8073 or email