10 of 15 Semi-finalists in 2008 NAVTEQ Global LBS Challenge – Americas Are Built on WHERE Platform
Written by uLocate Communications
Wednesday, 12 March 2008
The WHERE
Developer Program is North America’s dominant platform for
Mobile LBS application
development
Boston,
MA - March 12, 2008-- Today, uLocate
Communications announced that ten of
the fifteen applications selected as semi-finalists in the 2008 NAVTEQ Global
LBS Challenge –
Americas were built on WHERE™. These semi-finalists used the WHERE Developer
Program to turn creative ideas into mobile
location based applications. The semi-finalists have the opportunity to win from
a prize pool of $3 million (
U.S.) and immediately reach consumers
across multiple carriers through WHERE.
First launched in
North America in October 2003, the annual NAVTEQ Global
LBS Challenge invites developers to build mobile location-enabled applications
using dynamic location technology and NAVTEQ® map data. Participants compete for
a global prize pool of cash, licenses and services from NAVTEQ and sponsors of
the event.
The WHERE Developer Program provides
developers with simple, powerful tools to create and launch location-enabled
applications. WHERE has been adopted by virtually all North American carriers eliminating development complexity of porting across multiple operating systems,
handsets, and working through the carrier certification
process.
"With their ability to aggregate
location-based content, WHERE proved to be a tremendous asset to developers in
this year's NAVTEQ Global LBS Challenge," said Marc Naddell, Vice President,
Partner and Developer Programs, NAVTEQ. "Their offering simplifies the process
for creating innovative location-based applications and distributing them on
multiple carriers."
The 2008 NAVTEQ Global LBS Challenge
–
Americas semi-finalist applications
built on WHERE are:
AEN
Mobile: Real time emergency
information
GamePark: Location-based multi-player gaming
HeyWhatsThat: Interactive views of mountain peaks and
skylines
POI Cruiser: Find local businesses on a color-coded
grid
Proxido: Set location-based reminders for
yourself
SportsTalk: Fans chat, share, or trash talk the opposing
team
Trapster: Report and share speed-traps and hidden
cameras
UMI Transit: Detailed public transportation information and
maps
WildLab: Tag and share sightings of bird
species
ZooM: Map and schedule visits between businesses and
customers
“We congratulate this year’s NAVTEQ
Global LBS Challenge semifinalists who built their application on WHERE,” said
Matt Gross, General Manager, WHERE Developer Programs. “We believe that any
creative location idea should move quickly from conception to adoption across a
range of consumer handsets. It's our top priority to help developers gain
promotion, distribution, and a path to build a successful
business."
For more information on the NAVTEQ
Global LBS Challenge, visit www.LBSChallenge.com.
About
WHERETM
WHERE, a service of uLocate Communications, is a
wireless application that provides people with a single point of access to the
world’s most comprehensive library of location based content. With WHERE,
consumers can connect with the world around them and customize their experience
by choosing which location based applications they want to use. Each of these
applications, including options for local search, news, weather, events and
friend finding, deliver contextual content based on a user’s current location.
For more information, please visit www.where.com.
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