Cellocator Pointer Products Division to present complete asset management, inventory control, loss prevention and security solution at CeBIT 2008

Rosh HaAyin, Israel, February 28, 2008 – Pointer Telocation, (Nasdaq Capital Market: PNTR, Tel-Aviv Stock Exchange: PNTR) - a leading AVL (Automatic Vehicle Location) solutions provider for fleet management, car & driver safety, public safety, vehicle security and asset management, today announced the Cellocator™ CelloTrack, a small, standalone tracking device for complete fixed and mobile, powerless and powered asset tracking, aimed at asset management, inventory control, loss prevention and security.

The CelloTrack will be presented, together with the full line of Pointer Telocation products, at the CeBIT 2008 Global Exhibition in Hannover, Germany, 4-9 March, the ICT In Motion hall, booth 015 D38.

Use of industrial GPS-based location applications is steadily rising. According to a new ABI Research study, “Global Navigation Satellite Positioning Solutions,” use of GPS in industrial environments such as telematics and asset tracking will continue to grow, and the overall market (consumer and industrial) will expand to 900+ million units by 2013.

CelloTrack contributes to the reduction of financial losses with its advanced ability to track equipment such as: trailers, containers, trains and cargo. Features include:

Communication channel redundancy: GPRS+SMS
3D accelerometer for motion/accident sensing
Communication optimization (power and cost)
Management capabilities
Roaming optimization – least cost routing
Integrated SIRFIII GPS technology
Built in Geo-fence support
Online event reporting
Full event data logging
OTA configurable
OTA upgradeable
Push button programmable to be On/Off/Test/Panic
Tamper switch
Two monitoring LEDs
Long-life lithium polymer battery
IP67 Standards

Danny Stern, CEO of Pointer Telocation said, “Pointer Telocation aims to provide a total solution to enterprise fleet control, costs, security and safety needs and we’re pleased that we can now offer the Cellocator™ CelloTrack in addition to our already proven line of automatic vehicle location (AVL) and stolen vehicle recovery (SVR) products and services. We believe that enterprises must manage mobile assets with the same care and innovation that they use to rid their operations of excess inventory and costs. With CelloTrack, the end result is improved competitiveness and profitability.”

About Pointer Telocation

Pointer Telocation is a leading provider of products and services to the automotive and insurance industries, offering a set of services including Stolen Vehicle Recovery and Fleet Management. Pointer is publicly traded company on Nasdaq and the Tel Aviv Stock Exchange (Tickers: PNTR). Pointer has a growing client list with products installed in over 400,000 vehicles across the globe: the UK, Greece, Mexico, Argentina, Russia, Croatia, Germany, Czech Republic, Latvia, Turkey, Hong Kong, Singapore, India, Costa Rica, Norway, Venezuela, Hungary, Israel and more. Cellocator, a Pointer Products Division, is a leading AVL (Automatic Vehicle Location) solutions provider for fleet management, car and driver safety, public safety, vehicle security and asset management and more. In 2004, Cellocator was selected as the official security and location equipment supplier for the Olympic Games in Athens.

For more information: www.pointer.com