Tele Atlas Surges to Leadership Position in Digital Maps for Personal Navigation
Written by Tele Atlas
Tuesday, 19 April 2005
Company Poised to Take Worldwide Lead as Category Growth Exceeds 180% Worldwide
BOSTON--April 19, 2005--Tele Atlas N.V., a leading global provider of digital map data and other geographic content, today announced that it has taken the European lead in digital maps shipped into the burgeoning market for personal navigation (PNAV) solutions, and that its partners are making increasing headway in the North American market. Based upon market figures for calendar year 2004, compiled by such industry analysts as Canalys (Reading, UK) and IDC (Framingham, MA USA), Tele Atlas shipped over 1.5 million digital maps for PNAV solutions in Europe and North America last year, placing the company in an ideal position for worldwide leadership in this exploding market sector.
Market statistics in Europe showed Tele Atlas' continued strong position, where overall PNAV shipments tripled between 2003 and 2004. In this market, Tele Atlas' growth was led by strong partnerships with such leading vendors as TomTom, ViaMichelin, and Navman.
"2004 marked a watershed year in navigation, as it really became a mass-market success, particularly in Europe," commented Chris Jones, Director and Senior Analyst for the Mobile Device Analysis and Mobile Navigation services at Canalys. "We see the market continuing to gain momentum in 2005 and beyond, as it reaches new consumers and into new geographies."
In North America, many of Tele Atlas' European partners began making an impact in 2004, joining domestic suppliers such as Horizon Navigation, Pharos Science & Applications, WaveMarket, and Lowrance Electronics. Although starting from a smaller base, market figures indicate a doubling in PNAV units shipped in North America during the year.
"As we've tracked the growth of the personal navigation market in Europe, it's clear this category will experience a similar surge in North America," said Alex Slawsby, Senior Analyst on the Worldwide Mobile Device research team at IDC. "Such growth will result in significant demand for digital map data in North America and internationally, as consumers see the relevance and necessity of personal navigation devices."
"In many ways, the growing success of personal navigation is the validation of twenty years' hard work," said Alain De Taeye, Founder and CEO of Tele Atlas. "To ship in these volumes, consumer solutions require maps and other content that are complete, accurate, and timely, and that lend themselves to intuitive display and manipulation. Our partners in this space have delivered a level of functionality and cost effectiveness that has captured consumers' imaginations and wallets."
"The high quality of Tele Atlas maps in Europe and North America has been a key component in TomTom's delivery of easy-to-use, portable, and accessible navigation solutions to customers," said Harold Goddijn, TomTom Chief Executive Officer. "We look forward to continuing to work with Tele Atlas to capitalise on the explosive growth in this market."
About Tele Atlas
Founded in 1984, Tele Atlas is a worldwide leading provider of digital maps and dynamic location content for a variety of navigation, location-based services and geospatial products and database solutions. Tele Atlas' database is a highly accurate reproduction of today's street network, enabling turn-by-turn route guidance on a high percentage of European, U.S. and Canadian roads. Tele Atlas' compatibility with major navigation systems and its open system design have placed the company's technology at the heart of both consumer and business-to-business applications worldwide. From logistics to marketing to traffic and fleet management, in almost every sector of today's business and consumer world, Tele Atlas has built a reputation as an acknowledged pioneer and leader in the digital map industry. Tele Atlas (TA6) is listed on the Frankfurt Stock Exchange in the Prime Standard segment. For more information, please visit www.teleatlas.com.
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