Tele Atlas Surges to Leadership Position in Digital Maps for Personal Navigation
Written by Tele Atlas
Tuesday, 19 April 2005
Company Poised to Take Worldwide Lead as Category Growth Exceeds 180% Worldwide
BOSTON--April 19, 2005--Tele Atlas N.V., a leading global provider of digital map data and other geographic content, today announced that it has taken the European lead in digital maps shipped into the burgeoning market for personal navigation (PNAV) solutions, and that its partners are making increasing headway in the North American market. Based upon market figures for calendar year 2004, compiled by such industry analysts as Canalys (Reading, UK) and IDC (Framingham, MA USA), Tele Atlas shipped over 1.5 million digital maps for PNAV solutions in Europe and North America last year, placing the company in an ideal position for worldwide leadership in this exploding market sector.
Market statistics in Europe showed Tele Atlas' continued strong position, where overall PNAV shipments tripled between 2003 and 2004. In this market, Tele Atlas' growth was led by strong partnerships with such leading vendors as TomTom, ViaMichelin, and Navman.
"2004 marked a watershed year in navigation, as it really became a mass-market success, particularly in Europe," commented Chris Jones, Director and Senior Analyst for the Mobile Device Analysis and Mobile Navigation services at Canalys. "We see the market continuing to gain momentum in 2005 and beyond, as it reaches new consumers and into new geographies."
In North America, many of Tele Atlas' European partners began making an impact in 2004, joining domestic suppliers such as Horizon Navigation, Pharos Science & Applications, WaveMarket, and Lowrance Electronics. Although starting from a smaller base, market figures indicate a doubling in PNAV units shipped in North America during the year.
"As we've tracked the growth of the personal navigation market in Europe, it's clear this category will experience a similar surge in North America," said Alex Slawsby, Senior Analyst on the Worldwide Mobile Device research team at IDC. "Such growth will result in significant demand for digital map data in North America and internationally, as consumers see the relevance and necessity of personal navigation devices."
"In many ways, the growing success of personal navigation is the validation of twenty years' hard work," said Alain De Taeye, Founder and CEO of Tele Atlas. "To ship in these volumes, consumer solutions require maps and other content that are complete, accurate, and timely, and that lend themselves to intuitive display and manipulation. Our partners in this space have delivered a level of functionality and cost effectiveness that has captured consumers' imaginations and wallets."
"The high quality of Tele Atlas maps in Europe and North America has been a key component in TomTom's delivery of easy-to-use, portable, and accessible navigation solutions to customers," said Harold Goddijn, TomTom Chief Executive Officer. "We look forward to continuing to work with Tele Atlas to capitalise on the explosive growth in this market."
About Tele Atlas
Founded in 1984, Tele Atlas is a worldwide leading provider of digital maps and dynamic location content for a variety of navigation, location-based services and geospatial products and database solutions. Tele Atlas' database is a highly accurate reproduction of today's street network, enabling turn-by-turn route guidance on a high percentage of European, U.S. and Canadian roads. Tele Atlas' compatibility with major navigation systems and its open system design have placed the company's technology at the heart of both consumer and business-to-business applications worldwide. From logistics to marketing to traffic and fleet management, in almost every sector of today's business and consumer world, Tele Atlas has built a reputation as an acknowledged pioneer and leader in the digital map industry. Tele Atlas (TA6) is listed on the Frankfurt Stock Exchange in the Prime Standard segment. For more information, please visit www.teleatlas.com.
Do you have a location-aware application, social location service or other location-sensitive service that you'd like to share with us? Please browse this growing directory of Social location Services and feel free to leave a link to your favorite service! See the Directory HERE
Nokia Dev Summit - Join us in San Francisco, a center of mobile application development,
for two days packed with technical and business sessions, hands-on
coding labs, demos, and networking opportunities. San Fran June 9-10, 2010
The Location Business Summit,
being held on April 28th-29th in Amsterdam - The largest location
conference in Europe features an unrivalled speaker line-up with
executives never seen at a LBS event before. This epic list of 50+
speakers includes the advertising agencies, brand names and mobile
operators the industry demands - Quote 'LBSzone' and register before
March 12th to claim a $350 discount
SocialTech 2010 - SocialTech
2010 brings together the visionaries and experts who are using the
power of social media to transform the way that B2B technology
companies market their products and services. March 25, 2010, San Jose,
CA
The NAVTEQ 2010 Global LBS Challenge Awards Ceremony
will be held during Ignite at O'Reilly Where 2.0. Be among the first to
hear as NAVTEQ announces the winners for the North America region.
Participants will be competing for a global prize pool of $10 million
and growing by showcasing pre-commercial location-enabled apps using
NAVTEQ map data & products. March 30, 2010, during Ignite Where,
7:30pm - 9:00pm, at the Marriott San Jose, CA
WHERE2.0 2010
- Now in its sixth year, the Where 2.0 Conference is where the
grassroots and leading edge developers building location-aware
technology intersect with the businesses and entrepreneurs seeking out
location apps, platforms, and hardware to gain a competitive edge. For
15% use Discount Code: whr10lbs