A new range of GPS devices that integrate cellular connectivity capabilities to be developed as part of modu’s revolution in personal communication - Mobile World Congress 2008

KFAR SAVA, Israel & AMSTERDAM, Netherlands--modu and Tele Atlas, a leading global provider of digital maps, dynamic content for navigation and location-based solutions, have forged an alliance to support the development of modu-enhanced GPS products, adding mobile voice and data capabilities to personal navigation devices. The announcement was made at the Mobile World Congress, taking place in Barcelona, Spain.

modu has develop the world’s first modular mobile phone, supported by a variety of ecosystem partners. At the heart of the ecosystem is modu - a tiny, sleek mobile phone that is fully functional and easy to use. modu can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures and modu mates – modu-enabled consumer electronic products. modu's ecosystem offers boundless possibilities in a simple and affordable way.

modu mates can function as standalone devices, so that when the modu is inserted into the device, the modu mate gains mobile voice and data connectivity and inherits a variety of other features, creating an exciting new experience for the consumer.

modu mates will include consumer electronics products such as DECT phones, digital picture frames, alarm clocks, boom boxes, photo printers, digital cameras, personal media players, personal navigation devices, built-In car infotainment systems and ultra-mobile PCs.

The modu concept redefines the mobile market and opens it up to major consumer electronic players in a new and innovative way.

Jacob Shama, VP Value Added Products, modu, said: “The partnership between modu and Tele Atlas makes perfect sense as personal navigation content is, by its very nature, a mobile experience that will benefit from being part of the wider modu ecosystem.

“Tele Atlas is among the first of many content providers that modu will work with to develop modu mates and generate innovative solutions that address consumers’ needs.”

Lionel Maestri, Senior Director Regional Sales EMEA, Tele Atlas, said: “We are very pleased to engage with modu as we appreciate fully the innovation and capabilities they will bring to our customers, boosting location based services and regular updates right into the hands of personal navigation device users.”

About modu

www.modumobile.com

modu was established by Dov Moran and several of his colleagues from msystems, a company he founded and sold to SanDisk in 2006 for $1.6B. modu’s vision is to bring a fundamental change to the dynamics of the mobile phone industry. The company is dedicated to developing products, technologies, a wide ecosystem and business relationships that will help realize that ambition. modu will have its official launch at the Mobile World Congress, being held in Barcelona, Spain in February 2008.

modu gives users the freedom to choose a new phone as often as they like, meeting their changing needs, preferences and style- easily and affordably. At the heart of the modu ecosystem is modu – a tiny and sophisticated mobile phone. modu can be slipped into a wide variety of modu jackets – stylish phone enclosures that enable users to create a new look or design and provide added functionality. modu can also slip into modu mates– consumer electronic devices that are modu-enabled – allowing users to create an entirely new communication experience.

About Tele Atlas

Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.