According to Nielsen Mobile Report --  Mobile Application Report States NIM Increased Share of Revenue from Previous Quarter, Leads in Wireless Carrier Revenue from LBS and All Mobile Applications

ALISO VIEJO, Calif./ Mobile World Congress 2008, Barcelona, Spain, Stand # 1G45 Hall 1, Feb. 11, 2008 – According to Nielsen Mobile’s fourth-quarter Mobile Application Report on usage and revenue from wireless applications, Networks In Motion (NIM) led the location-based services (LBS) industry in the U.S. with 57 percent share of revenue* from the top four U.S. carriers, up from 53 percent in Q3.

In addition, Networks In Motion, which offers downloadable mobile phone navigation and local search applications on all major wireless carriers, obtained 33 percent share of carrier revenue from all mobile data applications—nearly double the next closest application—leading all mobile application publishers, which include MySpace Mobile, XM Satellite Radio and other GPS navigation software providers, such as TeleNav, MapQuest Mobile and Garmin Mobile.

The revenue-generating downloadable mobile applications that Nielsen tracks include location-based services such as navigation, family locators and social networking, as well as weather and sports applications, music, news, radio, wallpaper, and personal organization tools. In Nielsen Mobile’s Q4 report, location-based services account for 58 percent of the total application revenues, with navigation applications leading other location-based services such as friend-finding.

“As recent news about a leading GPS device company entering the mobile phone market indicates, mobile phone navigation is becoming increasingly popular among consumers and is catching up to sales of personal navigation devices,” said Doug Antone, president and CEO of Networks In Motion. “Consumers are using their mobile phones for more than just talking and, as this study indicates, the most popular application they’re choosing is NIM’s mobile phone navigation and local search application that allows them to get where they need to go and find points of interest in their vicinity.”

“Navigation continues to be a very important part of the LBS and mobile application marketplace,” said David Gill, director of mobile media, Nielsen Mobile. “From both a revenue standpoint and in terms of unique users, these applications continue to perform well in the market, confirming the value millions of mobile users see in such location-based services.”

Networks In Motion’s LBS platform delivers turn-by-turn, voice-prompted directions with auto-rerouting if a turn is missed, as well as local search of nearly 14 million points of interest and detailed color maps that can be quickly panned and zoomed. Varying by wireless carrier, the subscription typically costs $9.99 per month or $2.99 per day. Many of North America’s wireless carriers’ navigation and local search applications are powered by Networks In Motion’s NAVBuilder™ platform, which has surpassed two million paying subscribers.

 

About Networks In Motion
Networks In Motion is an award-winning wireless navigation and local search company, with products on most major wireless carriers. Networks In Motion powers: AAA Mobile® on Verizon Wireless, Alltel, and Sprint; Verizon Wireless’ VZ Navigator; YellowPages.com Mobile, which is currently deployed on AT&T; Alltel’s Axcess Mobile Guide navigator; U.S. Cellular’s Your Navigator; TELUS Navigator and TELUS Kid Find, making NIM’s NAVBuilder platform the most widely used mobile phone navigation service in North America. Founded in 2000, the company is privately held and headquartered in Aliso Viejo, Calif., with international offices in Sweden and Spain. More information is available at http://www.networksinmotion.com.  
 

* Post-paid, non-corporate liable lines; Nielsen Mobile is a division of The Nielsen Company.