Expanded partnership enables Maponics customers to leverage accurate carrier route data to enhance location-based marketing initiatives

 

 Norwich, VT – February 6, 2008 – Maponics, a nationwide map data and services provider, and Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced an agreement whereby Maponics will use Tele Atlas digital map data to support production of accurate USPS ZIP Code and carrier route boundaries.

 “Thousands of businesses, ranging from small companies around the country to well-known Fortune 500 firms and even the USPS, rely on Maponics for specialized mapping services and data,” said Steve Zuckerman, Director of Map and Data Operations, Maponics. “Through our partnership with Tele Atlas, we are able to develop next generation postal boundaries and deliver the superior mapping services and GIS data that geotargeting requires.”

 Using a proprietary data-intensive process that leverages Tele Atlas digital street map data, Maponics is able to provide direct marketers with clean carrier route boundaries that follow roads. By basing their products on multiple data feeds, including monthly address data from the USPS, Maponics helps ensure the postal boundaries their customers receive are up-to-date and accurate representations of postal geographies.

 “Business applications ranging from targeted marketing campaigns to geography-based sales promotions increasingly rely on geographic content for enhanced effectiveness,” said Todd Schmitt, enterprise market manager, Tele Atlas. “We are pleased to work with Maponics to deliver postal data and mapping solutions with the high quality and accuracy that their business customers rely on to power their sales, marketing and operations initiatives.”

 Maponics Postal Boundaries including ZIP Code and carrier route data are available for licensing in ESRI®, MapInfo® and database-loadable formats.

 About Maponics
America’s largest corporations entrust Maponics® with their mapping and data needs - including 20 percent of the Fortune 500. Maponics is located in Norwich, Vermont, with customers throughout the U.S. and Canada. Call Maponics today at 800-762-5158 to learn more about map data licensing.

 About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power some of the world’s most essential navigation and location-based services (LBS). The information is the foundation for a wide range of personal and in-car navigation systems and mobile and Internet map applications that help users find the people, places, products, and services they need, wherever they are. The company also works with business partners who trust its digital map data to deliver critical applications for emergency, business, fleet, and infrastructure services. Through a combination of its own products and partnerships, Tele Atlas offers digital map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and today has approximately 2,500 full-time staff and contract cartographers at offices in 24 countries and uses a sophisticated network of professional drivers, mobile mapping vans, and more than 50,000 data resources to deliver highly accurate and up-to-date digital maps. Tele Atlas is listed on the Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit www.teleatlas.com.