The Smartphone Market in Europe is Increasingly Oriented toward the Consumer, Which Will Help the Market Grow at a CAGR of 11% Through 2012

DUBLIN, Ireland--Research and Markets (http://www.researchandmarkets.com/reports/c79873) has announced the addition of Smartphone and Handset Operating Systems in Europe to their offering.

The European market for smartphones is alive and dynamic. As network operators have continued to build out wireless networks with increased bandwidth and as the mobile voice and text market has become saturated, the market has become increasingly ready for devices, such as smartphones, which can be used to meet the unique requirements of individual consumers.

Network operators are cooperating. Having spent billions of Euros to build out these faster networks, they are beginning to realize that consumers want to use applications and services of their own choosing rather than simply relying on operator offerings. Additionally, network operators are now lowering data rates in order to attract the subscribers who will use these networks.

The smartphone market in Europe is increasingly oriented toward the consumer, which will help the market grow at a CAGR of 11% through 2012. This report provides an overview of these and other forces at work.

Executive Summary

Cellphone Marketing

Networks

Smartphone Availability

Network Operators

Consumers

Europe - Smartphone Ready

Defining Smartphones

Competitive Environment

Network Operators

Cellphone Manufacturers

Consumers

Network Operators Control US and Japanese Markets

Handsets and Operating Systems

Handset Marketing

Handset Pricing Comparison - UK Retail vs. US Operators

Symbian vs. Microsoft Mobile Windows in the Enterprise

'Symbian Signed' Applications

Network Operators and their Networks Influence on Smartphone Uptake

HSPA Handsets

Network Operator Data Plan Pricing

Operator Access Fees in the US

Wi-Fi Networks and Smartphones

Applications and Services

Third-Party Providers

Network Operators

Consumers and the Smartphone Market

European Market Smartphone Forecast

Methodology

Related Reports

List of Tables

Table 1. European and US Smartphone Pricing Comparison

Table 2. Select European Wireless Operator Data Tariffs

Table 3. US Wireless Operator Data Tariffs

Table 4. Smartphone Forecast by Smartphone OS Type (Units in Millions)

List of Figures

Figure 1. Forecast Smartphone OS Licenses (Units in Millions)

Figure 2. Symbian Handsets

Figure 3. HSPA Smartphone Handsets

Figure 4. Send/Receive Text and Picture Messages on their Cellphone

Figure 5. Watch Television or Video on Cellphone

Figure 6. Listen to Music on their Cellphone

Figure 7. Use Cellphone Navigation Service

Figure 8. European Smartphone OS Unit Sales (Units in Millions)

Figure 9. European Smartphone OS Unit Sales - Realistic and Optimistic Forecasts (Units in Millions)

For more information visit http://www.researchandmarkets.com/reports/c79873