Virtual Tours Going Mobile Now With MMS Technology Launched by Cellyspace
Written by Cellyspace
Friday, 18 January 2008
Buyers Text Keywords to Receive Slideshows on Their Mobile Phone
Boston, MA: Cellyspace (www.cellyspace.com) has introduced a new web application for realtors to create and send virtual property tours to a home buyer’s mobile phone. Using Cellyspace’s online application, realtors compose images, audio, video and text into property slideshows, choose a unique keyword for their content and then promote the keyword on signs and print advertising. When home buyers text this unique keyword to Cellyspace’s shortcode, the slideshow is sent directly to their phone. With this application realtors can generate sales leads, announce price reductions, broadcast alerts and promote their listings, agents and firm.
Although “Smartphones” (ex. BlackBerrys, iPhones, etc.) can receive multimedia via email, the overwhelming majority of mobile phones on the market cannot. Therefore, Cellyspace sends multimedia content primarily via MMS (“picture messaging”) and alternatively via WAP (the mobile internet), reaching the largest possible market.
MMS messaging is basically the multimedia equivalent of the hugely popular SMS (text) messaging. MMS is ideal because most phones are SMS and MMS capable, there’s no software to download and consumers are already familiar with having SMS and MMS messages sent directly to their inbox.
Content is composed, edited, converted and stored online through Cellyspace’s “MMS Composer.” Realtors create multimedia presentations of listings, contact details and insight on their firm or agents by uploading files from their computer. They can also create their own text or multimedia broadcast alert services online.
Creating, storing and publishing MMS is free and there are no subscription charges. After a free trial, there’s a 20 cent (US) charge to send each MMS. According to the co-founder of Cellyspace, Richard Eicher, “We use a ‘Pay for Performance’ model so realtors set their own promotional goals and only pay per message delivered. Market feedback indicates that reaching 100 live prospects for $20.00 is a very good investment.”
Skycore, LLC: A Boston firm focusing since 2003 on mobile technology for consumers and enterprises. Their core product, Cellyspace.com, offers online tools facilitating user-generated and advertiser-generated MMS content and messaging. Contact: Skycore LLC:
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