Ultra-Thin Slider Exclusive to Helio in the U.S. Debuts New GPS Search Services

LOS ANGELES-- Helio today released Mysto™, an ultra-thin slider featuring a large, reflective mirror-like screen, a svelte, sapphire blue body and electrostatic keys that make the device shiver when pressed. Mysto also debuts two new Helio GPS search services, WHERE™ and Tellme™, adding to Helio’s burgeoning portfolio of GPS-enabled services that started with the industry-first launch of GPS-enabled Google Maps™ for mobile and GPS-tagging of photos and videos, plus real-time Garmin turn-by-turn Navigation. Combined with nationwide 3G access and Helio’s acclaimed user interface and suite of communications services, Mysto is an ultimate mix of good looks and intelligence.

Mysto is manufactured exclusively to Helio for the U.S. market by Samsung. Customized with Helio's UI and line-up of services, Mysto is based on the hugely successful overseas U600 model, which has enjoyed sales in the millions in the short time since release in Europe and Korea.

“Mysto is a startling combination of beauty and brains,” said Sky Dayton, CEO of Helio. “We packed our best communications services and some amazing new GPS features into one of the thinnest sliders available. Mysto feels like a finely tuned machine in your hand.”

Beautiful Genius

Mysto combines exquisite design and sophisticated technology to meet Helio members’ needs. Smooth to the touch, thin and sexy, Mysto boasts a 2 megapixel camera with 4x digital zoom, night mode and built-in Photo Studio for high quality photos and video, a large mirror-like 2.2 inch QVGA display, 100MB of available internal memory expandable via microSD™ to 4GB, an HTML browser, stereo Bluetooth and support for an array of audio and video formats including MP3 and AAC audio, and MPEG-4 and H.264 video. Mysto also has external electrostatic keys that vibrate with “haptic feedback” with the tap of a finger, giving users the look of touch sensitive controls and the tactile sensation they want while using one-click search to jump onto the Web from the device idle screen, navigating through Helio’s ultimate inbox messaging hub made famous on Ocean, or playing a favorite song or video downloaded from Helio Player.

Lose Your Lost

With the introduction of WHERE and Tellme, Mysto expands on Helio’s line-up of GPS-enabled services that already include geo-tagged images and videos uploaded to Flickr and YouTube™, Buddy Beacon™, Google Maps™ for mobile and Garmin Mobile™. Tellme,, a subsidiary of Microsoft and the first one-touch voice search application for mobile in the U.S., lets users simply press one button and say a word to receive local search results, no need to know your location or spend time typing, just say what you want and get it. Tellme returns local listings containing phone numbers, maps, turn-by-turn directions and the ability to SMS the listing to friends. Now, Helio members don’t have to worry about saving restaurants, theaters or other business listings in their address books and finding a late night snack is a snap.

WHERE, a service of uLocate Communications, a GPS widget platform worldwide that gives users access to a library of location-enabled applications. WHERE provides information on things like local weather and events based on the user’s current location. WHERE is accessible on Mysto through its location-aware mobile browser and is a free service for Helio members.

Availability and Pricing

Mysto is now available at Helio retail locations, www.helio.com, by calling 888-88-HELIO and at thousands of retail locations nationwide for $149. Tellme is available on Mysto for $2.99 per month. WHERE is free of charge to All In Members; data charges apply for A La Carte Members.

About Helio

Helio is the mobile brand for the Internet generation. With advanced mobile services, exclusive, high-end, beautiful devices and smart pricing on a nationwide high-speed 3G network, Helio is built for consumers who have mobile at the center of their lives. Helio is a joint venture between SK Telecom, one of the world's most advanced wireless carriers, and EarthLink, the next generation Internet service provider. www.helio.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com

About WHERETM

WHERETM the world’s leading location based application platform, is a service of uLocate Communications, Inc. WHERE was developed to provide consumers with the ability to customize their mobile lifestyle based on their current location and to eliminate the difficulties that content owners encounter when bringing a mobile application to market. For more information, please visit www.where.com.

"Helio,” the "Helio" logo and any other product names, service names or logos of HELIO used, quoted and/or referenced herein are trademarks or registered trademarks of HELIO LLC. All other product names and/or company names used herein may be protected as trademarks of their respective owners.

Flickr, and the Flickr logo are trademarks and/or registered trademarks of Yahoo! Inc.

Google, Google Maps, Gmail and YouTube are trademarks of Google Inc.

Garmin Mobile is a trademark of Garmin Ltd.

Tellme is a trademark of Microsoft Corporation.

Buddy Beacon and WHERE are trademarks of uLocate Communications, Inc.
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