I noticed that one
blog is commenting on the "buzz" starting about Garmin getting in on Super
Bowl ads... no surprise that they will spend 7 figures once again (recall last
year's ad with the Dinosaur)... however, I hardly think that the industry is
buzzing about the fact that GPS devices or PNDs will be promoted on the February
"Hollywood Bowl" once again (are you sitting around the office talking about
this ??? likely not). Indeed Garmin has a Massive budget it would appear,
obviously business has been good, REAL good... recall just a couple of weeks ago
a full page ad in USA Today.
Of interest though is the fact that Garmin is
essentially promoting the technology (GPS) and PNDs to Joe average and others
like Trimble etc... are also reaping the benefits of Garmin's generous spending
on consumer focused ads. Garmin foots the bill, informs people about cool GPS
gadgets, and the consumer heads off to Best Buy, Amazon.com etc.. and then
starts shopping for a good deal... all the players are winners... thanks
Garmin!
