Popular friend finding service to be run by leading publisher of mobile location based applications

BOSTON-- Today, uLocate Communications Inc. announced their acquisition of the Buddy Beacon™ name from Helio LLC. Introduced by Helio in partnership with uLocate in 2006, Buddy Beacon leverages location based technology to allow users to share their location from their mobile device so they can more easily connect with their friends. As part of the agreement, uLocate will continue to work with Helio to operate and innovate on top of the Buddy Beacon service currently available to its members. This acquisition solidifies uLocate’s position as the leading publisher of mobile location based services.

“Helio turned to uLocate to develop the technology behind Buddy Beacon,” said Walt Doyle, CEO of uLocate Communications. “The rapid adoption of Buddy Beacon by Helio’s members has demonstrated that consumers are ready to use GPS technology as a method of connecting with their friends. When integrated with WHERETM, our leading location based application platform, we are confident that the Buddy Beacon user experience will be unparalleled by any other mobile friend finding application in the market.”

“uLocate has been a great partner to work with as we developed the Buddy Beacon concept into a leading location sharing service,” said Greg Hayes, Head of Convergence for Helio. “We look forward to continuing to work with uLocate to build on Buddy Beacon, further leveraging their location based services expertise.”

“Mobile Location Based Services, and GPS applications, are at the forefront of the industry’s mind,” said Brent Iadarola, Global Research Director for Mobile and Wireless at Frost and Sullivan. “When you combine their acquisition of the Buddy Beacon name with the additional technology and distribution power of their product WHERE, the world’s leading location based mobile application platform, it is clear that uLocate is a key company to watch in this exciting space.”

For more information on uLocate Communications, Inc. and Buddy Beacon, please visit www.ulocate.com.

About uLocate Communications Inc.

uLocate Communications is the leading publisher of mobile location enabled applications. In addition to developing mobile LBS applications for strategic partners, uLocate operates WHERE, the world’s leading mobile LBS application platform which is currently available to subscribers on numerous wireless operators.

About Helio

Helio is a joint venture between SK Telecom, one of the world’s most advanced wireless carriers, and Earthlink, the next generation internet service provider. With advanced mobile services, exclusive, high-end, beautiful devices and smart pricing on a nationwide high-speed 3G network, Helio is built for consumers who have mobile at the center of their lives. www.helio.com

"Helio,” the "Helio" logo and any other product names, service names or logos of HELIO used, quoted and/or referenced herein are trademarks or registered trademarks of HELIO LLC.