Zoombak Launches Advanced GPS Technology Locators for Pets and Vehicles, Providing Consumers with Real-Time Peace of Mind

New York – December 20, 2007 – Zoombak LLC, a Liberty Media company, announced today that it launched its first Zoombak advanced GPS locators and related services for pets and autos. The Zoombak locator is now available for purchase online at zoombak.com, and at major national retailers in early 2008.

The Zoombak locator is one of the first Assisted-GPS (“A-GPS”) devices designed specifically for use by everyday consumers and will be sold nationwide at leading electronics and specialty pet retailers.  Priced from $199 - $249, for pet and auto applications, respectively, Zoombak is smaller than a deck of cards and weighs less than three ounces, yet when activated can help find dogs and vehicles coast-to-coast, 24 hours a day and can promptly notify users about location by text message and email alerts.

“Zoombak’s mission is to develop advanced products and services that seamlessly integrate with a consumer’s lifestyle, enabling users to stay better connected to their families and loved ones.  With the Zoombak locator, we are putting safety on the map and revolutionizing the way people locate and recover what they care about most,” said Simon Buckingham, CEO at Zoombak. 

Zoombak: For Vehicles
According to the latest data available from the National Insurance Crime Bureau, every 26.4 seconds a motor vehicle is stolen in the United States.  But, more than just an auto recovery solution, Zoombak’s on-demand location-finding capabilities gives parents of teenaged drivers or those with elderly drivers in the family, the comfort of knowing where they are when their loved ones are on the road.

Zoombak is designed to be hard-wired into a vehicle or used portably, giving consumers the flexibility to either just keep it in one car, or use it in different vehicles as needed.  It includes an AC adapter for charging on the go.  Zoombak is easy to set up, can help owners find the vehicle twenty four hours a day from almost any computer, cell phone or mobile device and notifies owners by email and SMS/text alerts.

Zoombak: For Pets
A recent National Council on Pet Population Study and Policy survey found that a family pet is lost every two seconds, resulting in more than 10 million pets going missing each year.  One out of every three pets is lost during its lifetime, and only one in 10 lost pets is found.  Every minute is critical when a pet is missing; today’s domestic animals are not well suited to the dangers posed from traffic, wild animals and the elements.

In contrast to passive microchips that are surgically implanted under an animal’s skin and simply identify a pet’s owner only if the pet is found and taken to a vet, Zoombak helps owners to locate their pets in real time, whenever they wish, twenty four hours a day, 365 days a year, within our broad coverage area.  This easy, safe solution monitors your pet and even lets you know when they leave or return to an area you’ve designated, such as a home or a local park.  If your dog does go missing, Zoombak can help you promptly locate him on your computer or you can have the closest address text messaged to your cell phone.

Zoombak:  How it Works
Zoombak’s advanced A-GPS system uses both satellite-enabled GPS and mobile phone networks on the ground to provide one of the fastest, most accurate location technology commercially available for tracking your pets and cars while they are on the go outdoors.  With Zoombak, owners can easily: 

• Create ‘safety zones’ around homes, parks, outdoor office parking lots, or virtually any location
• Locate a pet or vehicle 24 hours a day and promptly receive updates regarding their whereabouts by email, SMS/text message or via the secure Zoombak interactive website
• Feel reassured that if a device leaves or enters an active safe zone, Zoombak can alert them via email and/or a text/SMS message to their mobile phone.

Zoombak: The Locator and Service
The Zoombak locator is a rechargeable, light-weight water-resistant device (2.5oz) that is easily attached to a dog collar or can be outfitted to almost any vehicle in minutes.  Registering and managing the device on Zoombak.com is quick, easy and secure. Key features include:

• Assisted GPS (satellite and GSM) technology
• Unlimited on-demand location requests
• A secure “point-and-click” website that is easy to personalize.
• Easy management of location boundaries (“safety zones”) and alerts preferences – you can even program it to notify a neighbor or a family member
• Free, live, 24/7, toll-free, customer care support
• A comfortable, durable, water-resistant pouch attachment (Zoombak for Pets)
• Complete vehicle installation kit (Zoombak for Vehicles)
• A long life battery (5 days on standby or up to 150 location requests before recharging)• Complete vehicle installation kit (Zoombak for Vehicles)
• Low monthly service Plan


Pricing and Availability
The Zoombak locator is available now at http://www.zoombak.com//, and at major electronics and pet product retailers nationwide early next year with an MSRP of $199 for pet and $249 for auto, plus a low monthly service fee that includes unlimited locates starting at only $9.99 per month with pre-paid plans. There is no charge for customer service or for activating the device.

About Zoombak
Zoombak LLC, develops leading edge solutions that keep consumers connected to their families, pets and possessions.  The company is led by a team of veteran executives with extensive wireless, sales and marketing, business development and operational expertise working together to put safety on the map.  With offices in the United States and England, Zoombak is a privately held subsidiary of Liberty Media. Liberty Media owns interests in a broad range of electronic retailing, media, communications and entertainment businesses including QVC, Provide Commerce, IAC/InterActiveCorp, Expedia, Starz Entertainment, News Corporation and the Atlanta Braves.