BATON ROUGE, La., Dec. 17  -- A new report from Rider Research, publisher of The Online Reporter, predicts that the market for entertainment content on mobile media devices such as Apple's iPhones and iPods will exceed that of content delivered over broadband to the home.

The potential size of the market for entertainment videos and music on multimedia mobile phones and other portable devices is staggering. Several billion consumers worldwide are predicted within a few years to be carrying in their pocket or purse a handheld device that is capable of wirelessly receiving and playing video and audio entertainment.

This new $695, 72-page report describes the current state of information & entertainment content on mobile devices and shows how content will be delivered over high-speed wireless networks to millions of always-connected multimedia mobile phones such as the iPhone.

  Background:
  -- Half the world's population -- 3.3 billion -- now has a mobile phone
     subscription
  -- More multimedia mobile phones (300 million) will be sold in 2008 than
     TV sets, phones that can play audio and video as well as browse the
     Internet.
  -- Nokia says 25% of entertainment on mobile devices will come from online
     communities by 2012.



The rapid spread of broadband to homes caught many within the media and entertainment industry by surprise. Can they move quickly to fill consumers' seemingly unquenchable demand for entertainment?

The report provides an overview of the industry for delivering entertainment to mobile devices, profiles some of the key players and provides a preview of what is likely to lie ahead.

Mobile Internet Technology

Most of the needed technology for high-speed Internet access is available now. The last remaining barrier is its deployment in portable devices and national networks.

Mobile devices, with their smaller screens and their use where attention spans are shorter, will demand made-for-mobile content, such as mobisodes from the studios and ringtones from the record companies.

About Rider Research

Rider Research (http://www.riderresearch.com/) publishes specialist bulletins, newsletters and reports about digital content, online entertainment services and wireless networks.

An extract and table of content is available by e-mailing

Source: Rider Research