Hispanic Electronics Retailer Leverages Pitney Bowes MapInfo Location Intelligence
Technology to Better Profile Target Customer Base and Enhance Real Estate Strategies
TROY, N.Y.-- Pitney Bowes MapInfo, the leading global provider of
location intelligence, today announced that La Curacao, a Los Angeles-based department
store chain targeting first and second generation Latinos, relies on Pitney Bowes MapInfo
location intelligence solutions to gain a richer understanding of its target customers and
conduct sophisticated sales forecasting to zero in on profitable sites for new stores. With
nine “big box” stores in Southern California and one newly opened store in Phoenix,
Arizona, La Curacao is continuing to expand its presence in the Southwest with new stores
in Las Vegas, Nevada.
La Curacao offers a comprehensive selection of household appliances, computers and
electronics that appeal to the Hispanic community. Since La Curacao customers make the
majority of their purchases on the store’s own credit card, the company possesses a
wealth of customer data that is used to develop innovative ways to reach its target
demographic and identify the most profitable locations for new stores. Using AnySite®
Online, an easy-to-use, Internet-based mapping and site reporting solution, La Curacao
conducts geodemographic analysis on its customer information, which helps uncover
potential new site locations and assess the profitability of future stores.
“As the U.S. Hispanic community continues to grow at a rapid rate, gaining greater insight
into our current customers and identifying the location of new potential customers are
critical to expanding the La Curacao tradition to new markets,” said Jeff Forman, manager
of real estate, La Curacao. “With Pitney Bowes MapInfo location intelligence solutions, we
can capitalize on our wealth of customer data, enabling us to take a more strategic
approach to our growth plans and uncover the optimal sites for new stores.”
“Pitney Bowes MapInfo supplies retail, restaurant, real estate and financial services
institutions with the software, data and services they need to be more location intelligent in
their real estate strategies,” said Mike Hickey, president, Pitney Bowes Software. “For
businesses targeting a specific niche such as La Curacao, Pitney Bowes MapInfo provides
the tools and expertise to analyze demographics, drive times, trade areas and other key
decision variables to evaluate and prioritize new markets for a successful, profitable
expansion.”
About Pitney Bowes MapInfo
Pitney Bowes MapInfo, part of Pitney Bowes Inc. (NYSE:PBI), is the leading global provider
of location intelligence solutions, integrating software, data and services to provide greater
value from location-based information and drive more insightful decisions for businesses
and government organizations around the world. The company’s solutions are available in
multiple languages through a network of strategic partners and distribution channels in 60
countries. Visit www.mapinfo.com and www.pb.com for more information.
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