LONDON, December 12/ -- PRNewswire, London, December 12 - Mippin makes it easy to find, read and share content from the most popular news and blogs using your mobile internet browser. The service provides quick access to what other people are reading most during the day and with Christmas around the corner, the new Mippin Gift Guide makes it simple to see what's happening this season. Just point your phone's web browser to: http://mippin.com/giftguide to find mobile phone reviews and other gift inspirations right on your mobile phone. 

Mippin, the free mobile web discovery service from Refresh Mobile, which connects you to

your favourite web content on the phone, has revealed their users top handsets for

accessing the mobile internet in the run up to this Christmas this year. Nokia is the most

popular and accounts for over 50% of all Mippin.com access, whilst the iPhone is showing

great momentum, already breaking into the US top 10 Mippin handsets. The Motorola

RAZR, KRZR are also proving popular.

   
    The Top 5 handsets with Mippin users by country:

           UK                       US             India

    1. Sony Ericsson 800    1. Motorola V3     1. Nokia 6030
       series
                          
    2. Nokia N95            2. Motoroal KRZR   2. Nokia 6600
   
    3. Nokia N73            3. Samsung A870    3. Nokia N70
   
    4. Sony Ericsson 810    4. Nokia 2865i     4. Nokia 2626   
       Series  
            
    5. Sony Ericsson 610    5. Motorola W385m  5. Nokia 3220
       Series


"The range of handsets on this list reveals that users with all types of handsets are using

the mobile internet." comments Scott Beaumont, co-founder of Mippin. It's not just about

users with smartphones on 3G networks. One of our key promises and challenges is to

make sure every user, regardless of handset type, gets the best possible experience."

Mippin gives you quick and easy access to thousands of news, blogs, information and

lifestyle websites directly from your phone has added a number of new enhancements. The

service has been upgraded in response to consumer demand for features, (which is

encouraged through a click link accessed from each Mippin.com page). These features

include:

Integration with Facebook allowing you to post your favourite articles directly to your

profile page

The ability to define your own favourites list (rather than rely on the recent history)

A tailoring for your own country of use - so that you see the titles most popular in your

country first in the categories or featured titles, or even in the latest read Mipplet

Enhanced search functionality improving the quality of matches from the Mippin catalogue.

For those trying to find the right mobile handset as a Christmas gift Mippin has created the

Mippin mini-gift guide. Just point your phone's web browser to:

http://mippin.com/giftguide

The gift guide makes it easy to find mobile phone reviews and other gift inspirations right

on your mobile phone.

In just the two months since the launch of Mippin, over three million page views across a

wide variety of topics have been consumed. The most popular individual titles include the

BBC News, New York Times and also less highly branded sites such as Click Music, Perez

Hilton or Blogs on Mobile are gaining significant traction.

The service is being actively used in 124 countries on 1,200 plus types of mobile device.

Countries making most use of the service include the UK, US, South Africa, Indonesia and

India.

Mippin is subscription free (funded by advertising). On average, people are consuming 15

pages of information at each 'session' when they log in to use Mippin.com and the

company has already seen advertising campaigns from top tier early-adopter brands such

as Citroen, Renault and Sky.

About Mippin

Mippin makes it easier to find, read and share content from the most popular news and

blogs using your mobile internet browser. The services provides quick access to what other

people are reading most during the day, and allows you to browse and search for what

you want quickly by simply entering the URL of a favourite site.

For online publishers and advertisers, Mippin presents a new way to distribute digital

content to millions of mobile phone users globally. Mobile consumers will face less scrolling,

clicking and exploring sites that are poorly configured for the mobile's small screen - now

they can simply bookmark http://mippin.com in their mobile browser and it becomes a

window to the mobile internet.