LBSzone Alert, Dec 12, 2007 - A weekly update on mobile technologies and location-based services
Written by Spatial Media LLC
Wednesday, 12 December 2007
Another LBSZone Alert has been released... enjoy this edition for the latest developments in LBS...
Since the last edition of the LBSZone Alert we've digested much of the
information gathered at last week's Nokia World. It as interesting to
hear the company's story and get a glimpse into the future (See this
cool video clip on the future of mobile sensors). Obviously, location has played a key role in Nokia's
success and will be HUGE moving forward. In mulling over some of the
numbers
tossed out in sessions and keynotes last week, it was good to hear that
Nokia is planning on rolling out some 10 new GPS-enabled mobile devices
in 2008 (there are currently 5 including the flagship, N95). I heard
over and over again how location adds context.. so what you might
think! Well, putting mobile services, apps and even advertising in a
better context (thanks to the user's location) is adding tremendous
value. We saw apps like Slifter (think GPS shopping) mentioned and show
on stage during keynotes (see image below) adding to the credibility
and value that Nokia has found from location. We saw fun and innovative
apps like the cool and fun Sports Tracker, born out of Nokia's research
labs. This application (a must have for any N95 user) has seen
tremendous success with hundreds of thousands of downloads to date. We
heard from the head of the developer labs, Bob Ianucci, who shared a story
of a user of the month called "Vegas" - a cute dog who walks around
with an N95 duck taped to his collar, his owner tracking him and
sharing the tracks via the new Sports Tracker website. Navteq had their
say at the event as well (see video clip),
describing the value that location-aware advertising provides to the
user... interesting to hear that many users, in addition to using the
ads, also see the mobile adverts as a service at times! Mark my word,
location-aware mobile ads will be HUGE! Speaking of location-aware ads,
Lat49
is a must-consider for any of you mashup developers out there, enabling
you to easily serve more location-sensitive ads within your mashups...
a bonus to developers and the advertiser. Finally, I'll leave off with
more on Navteq and a congrats to the company as just today it was
announced that Navteq shareholders have approved the merger, removing the final hurdle to
complete the buyout. For more images of Nokia World see
here, videos here, articles here. PS: Congrats to all the finalists of the Tele Atlas LBS Innovators Series!
Location-aware apps like Slifter (and the popular Nokia N95) we're mentioned on stage last week at Nokia World
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