Sagittarius Selects geoVue for Location Optimization for Del Taco, Captain D’s
Written by geoVue
Wednesday, 12 December 2007
WOBURN, MA, Dec. 12, 2007 -- geoVue, a leading provider of dynamic
location optimization software, and Sagittarius Brands today announced
that Sagittarius Brands has licensed and will employ geoVue’s software
solutions to assist in market planning and determining locations for
its Del Taco and Captain D’s Seafood Kitchen chains.
Sagittarius Brands is the Nashville-based parent company for Captain's D's Seafood Kitchen, a pioneer in quick service casual seafood dining, and Del Taco, the country's second largest Mexican quick serve chain.
geoVue’s dynamic location optimization software provides modeling and optimization solutions based on predictive, multi-factor trade areas. geoVue’s unique approach to data and model maintenance will provide Captain D’s and Del Taco with a localized, real-time geospatial decision-making framework for each brand’s site selection strategy.
“geoVue gives us the kind of sophisticated market planning capabilities that we need to plan real estate penetration in both new and maturing markets. With geoVue we can determine the most promising trade areas to locate our restaurants taking into account demographics, psychographics, traffic, employment, competition and all the other key factors at play in determining market potential,” said Ron Petty, president of development at Sagittarius.
“We are excited to assist Sagittarius in optimizing its markets,” said Rudy Nadilo, CEO of geoVue. “Sagittarius’ two brands, Captain D’s and Del Taco, offer a formidable opportunity for franchise growth and geoVue is pleased to support that franchise ROI.”
geoVue goes beyond simple site selection. It optimizes locations. Using its innovative solutions and domain expertise, geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit; how they should optimize store networks within each market; and how to localize marketing and merchandising.
About Sagittarius Brands
Founded in 1969, Captain D's offers customers a menu of seafood featuring its signature dish of hand cut and hand battered fried fish along with baked or broiled fish, shrimp, chicken and home-style side dishes. There are nearly 600 Captain D's restaurants in 26 of the United States and the Caribbean, plus military bases around the world. Additional information is available at www.captainds.com.
Founded in 1964, Del Taco has more than 490 restaurants in 14 states and offers a full menu of made-to-order Mexican food items such as tacos, burritos, quesadillas, and an American menu of burgers, fries and shakes. Additional information is available at www.deltaco.com.
About geoVue (www.geovue.com)
geoVue is the leading provider of dynamic location optimization software for retailers, restaurants and other real-estate based consumer channels seeking a higher return on capital investment. geoVue’s state-of-the-art modeling and optimization solutions help its clients holistically plan store networks and prioritize capital investments based on predictive, multi-factor trade areas. Clients prioritize markets to enter, expand or exit; optimize store networks; and localize marketing and merchandising. geoVue’s unique approach to data and model maintenance provides each client with a localized, real-time geospatial decision-making framework configured for its particular customer-centric strategy. geoVue clients “don’t leave square footage on the table.”
Founded in 1994 and based in Woburn, Mass., the company has more than 150 clients, including Big Lots, Dunkin’ Brands, Meineke, Papa Murphy’s, Pet Supermarket , REI and The Limited.
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