e-Messaging solution manages and measures email and SMS communications for improved marketing and customer service
 

 

LANHAM, Md.- Group 1 Software, Inc., a Pitney Bowes Company (NYSE: PBI), today introduced a new e-Messaging solution for creating and managing automated and customized email and short message service (SMS) customer communications, centrally from within Group 1’s Customer Communication Management (CCM) suite.

With Group 1 Software’s e-Messaging solution, businesses can create automated email and SMS marketing campaigns, including personalized information, embedded images, and attachments. The solution includes the ability to manage message delivery status notifications and provides graphical reporting of messages sent, delivery failures, responses, and other data for assessing campaign effectiveness. Finally, the solution archives all communications – print and electronic – enabling a comprehensive view of customer contacts for improved customer service, more efficient call center operations, and regulatory compliance.

“Group 1 Software’s new e-Messaging solution enables businesses to use email and SMS technology as a true two-way, managed communications channel,” said Alan Slater, vice president and general manager of CCM for Group 1 Software. “This solution eliminates the need for outsourcing email marketing campaigns, turns call centers into multi-channel customer contact centers, and improves control of the customer communication process.”

The new e-Messaging solution is a core component of Group 1 Software’s CCM suite, which simplifies the gathering and manipulation of data, streamlines document creation and distribution, and ensures that customer communication information is accessible and secure.

“With the addition of the new e-Messaging solution, Group 1 Software’s CCM suite now gives users the power to create and control all the information that customers receive from their organization, from hard copy mailings, to regular email marketing campaigns, to SMS communications for portable devices,” said Slater.

About Group 1 Software

Group 1 Software (www.g1.com) turns data into results, providing innovative software solutions that enable our clients to better understand and connect with their millions of customers, prospects, and partners. Group 1 Software helps over 3,000 organizations maximize the value of customer data to improve profitability, increase effectiveness, and strengthen customer relationships, through consolidating, cleansing and enriching corporate data, and generating personalized business documents for multi-channel delivery, customer care and efficient business processing. Our comprehensive Customer Communication Management (CCM) solutions span from database to delivery, adding value to every aspect of communication and allowing clients to integrate intelligence throughout their mailstream. As part of Pitney Bowes (NYSE: PBI), a $5.6 billion company, Group 1 Software’s solutions are utilized by leaders in the insurance, financial services/banking, GIS/mapping, government, mail services, retail, telecommunications, utility, and other industries, including Entergy, ING, L.L. Bean, MapQuest, Microsoft, Safeco Insurance, Wal-Mart and Wells Fargo.