MobileRC(TM) Makes Interactive Store Fronts a Reality

    BOSTON, April 18 - LocaModa Inc., a pioneer of mobile
location-based interactive marketing and commerce, today launched MobileRC, an
interactive software application that enables shoppers to use a standard
mobile phone like a remote control, to control a large screen display
typically found in a retail environment.
    "MobileRC is a very intuitive and compelling application," said Stephen
Randall, LocaModa's CEO. "People are more likely to interact with
location-based services when they remain in control. We do that literally by
turning their mobile phones into remote controls."
    Hammond/GMAC Real Estate is initiating a pilot program with MobileRC in
its highly trafficked Harvard Square, Cambridge, MA location.  Its President,
Tod Beaty, commented, "MobileRC allows us to provide more information about
our properties to consumers responsively and easily.  I am always searching
for ways to market innovatively and to provide better service. MobileRC does
both!"
    The MobileRC platform offers a hosted service that enables a storefront
interactive screen to allow prospective homebuyers to browse properties via
their mobile phones.  Users call the number displayed on screens located in
the realtor's window. The phone, IVR system, real estate database, navigation
and screen control are all managed by LocaModa's Mobile RC platform to create
a seamless and intuitive user experience.
    LocaModa co-founder, John Ivey commented, "Getting the customer to walk
through the door of any business is a challenge. We help customer acquisition
by offering interactive information that is more likely to compel customers to
enter the sales process."
    MobileRC applications for other industries such as automotive and retail
are currently in development.  LocaModa is rolling out the MobileRC real
estate application nationally in Q3 2005.

    About LocaModa
    LocaModa enables companies and mobile consumers to interact and transact
in any location. LocaModa's suite of products and services provides trusted
interactive solutions that touch consumers beyond the reach of traditional
media, by interconnecting the web, mobile phones and out-of-home media.
    LocaModa Inc. is privately held and headquartered in Massachusetts and
founded by Stephen Randall, former founder/COO of Symbian.
http://www.locamoda.com

    About Hammond/GMAC
    Hammond/GMAC Real Estate, based in Cambridge, MA, is one of the leading
members of GMAC Real Estate, which has over 1,300 offices nationwide.
http://www.hammondre.com