Gofresh: Mobile Advertising Goes Social at Ad:Tech, NYC
Written by Gofresh
Monday, 05 November 2007
Munich/New York, Nov. 5th, 2007 – Gofresh, the technology company
behind US and Europe’s leading off-deck mobile community “itsmy.com”,
presents the world leading mobile social ad-network in New York at the
Ad-Tech, November 5th – 6th, 2007.
The d2c mobile network runs on an ad-platform developed in-house by Gofresh, offers all existing mobile advertising formats. From standard banners, click-to-call, video-ads microsites, in-game advertising, WAP-site branding, Mobile TV and the bestseller: personalized mobile content downloads.
The mobile direct to consumer ad-network is already integrated for the 600,000 mobile internet homepages of “itsmy.com” and serves more than 500 Mio. pages a month through the network. The platform supports 3.100 different cell-phone types and browser versions and has an actual reach of 2.5 million, off-deck mobile internet community sites.
It is not a competitive service to known mobile advertising networks, it is much more an enhancement for advertisers and media agencies. It offers for the first time the opportunity to integrate targeted user profiles within campaigns and/or existing channels of the ad-networks.
“If the development of social mobile advertising keeps the current pace of growth, the traditional advertising industry must pay attention not to be overtaken by us,” comments Antonio Vince Staybl, CEO Gofresh.
“The concept behind Gofresh’s new social mobile advertising idea is simple: Don’t book anonymous channels, reach, interested people on their mobile phones. Everywhere. Everytime.” says Sabine Irrgang, COO Gofresh.
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