Plusmo, helping moblize your content - the web to go
Written by Rich Bremer
Saturday, 03 November 2007
Getting your web content served to mobile device users has come a long
way. It used to be that a publisher had to develop mobile channels via
a service like AvantGo... no more. Many services are available for
moblizing your content, one cool application is available from plusmo.
Find news and publish your news with plusmo... think the web to go!
Plusmo enables users to easily and quickly create mobile widgets...
no programming, no hassle, no problem! Plusmo enables bloggers or web
publishers to easily generate mobile friendly content and create a
widget making content accessible from any mobile device.
To start, the application detects the publisher's location and
provides access to local content via the widget. Options for available
content topics include news, sports, technology, and entertainment.
Based on my preferences I elected to have relevant, local news from
google, tech chrunch, and flickr delivered via my widget. I then add to
my phone and send an SMS message to my handset that will provide a link
to my custom news channel.
Cool but big deal, right? Well, this gets more fun when you elect
to publish your own content to a widget. First, I elect to create
mobile content from my blog. Now, here's a cool idea... I recently joined Jaiku
and use the application to post updates and grab feeds from several
websites and blogs that I maintain. So I simply pass plusmo the RSS
feed url from my Jaiku, enter a title and some relevant tags, then my
mobile channel is created for me. Optionally, I can also easily
generate a mobile content channel for SymbianOne or any other site that
has an RSS feed.
My plusmo channel is created and I can then grab the code, preview the channel, or email
the code to myself. After viewing the channel all apears fine. Now I
will email the code and also SMS to my phone. Once the code arrives I
then view my new, mobile-friendly channel on my handset.
Plusmo on the handset - notice popular news and my custom news channels
Once the plusmo viewing client is installed onyour handset (most
common devices are supported) the user can then view their own
published content (I can access symbianOne news, my latest blog
postings, even my flickr photos) and I can also select from a huge list
of major news and content publishers (think Widsets). Custom news is
just a couple of clicks away.
Creating mobile-friendly content is very simply using plusmo
I find that plusmo has done an excellent job at delivering a
full-featured application enabling custom content creation and mobile
publishing for bloggers and news makers.
Sports to go
Finally, US sports fans will appreciate an announcement made by
plusmo just today... NFL (American football to go)... Users get live,
play-by-play updates, game schedules, breaking news, game photos,
search and more. The service is live at http://cfb.plusmo.com/ and
http://nfl.plusmo.com/
Here's a great mobile resource for the bookmarks from plusmo. Simply bookmark http://nfl.plusmo.com
and visit with your mobile web browser... very handy! Even cooler,
plusmo (www.plusmo.com) makes available a widget that users can
customize and embed on their website or blog... nice! See below.
Visiting the plusmo NFL website will provide users with complete team
information, recent scores, news, and updates... once click for your
team scores.. nice!
The NFL widget
About plusmo
Plusmo also enables users to create personalized widgets out of useful web services,
XML/RSS based sources including news feeds as well as professional
media, and user-generated content such as blogs, photos and videos, and
other Web 2.0 content. There are currently 25,000 widgets available on
Plusmo. See http://www.plusmo.com
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Suggested Reading
The Underground Guide To The iPhone:
The iPhone is – if I may say so – one of the greatest mobile
revolutions of the past decade. More and more, mobile phones seem to
materialize out of our wildest dreams. Because of the tight integration
of third-party applications, you can do nearly everything with your
device — be it gaming, working, fooling around, and of course phoning.
Good Mobile Messaging: Executives and professional field forces spend an increasing amount of time on the road tending to business.
Mobile Apps - Native or Web?:
You probably have a plan to build a mobile app, but you've struggled
with the basic question - Should I build it using open web standards
such as HTML, CSS, and JavaScript, or should I build it as a native app
for the devices I want to target?
iBike Coach App- a new “Always On” feature always gathers data
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Featured Events
Content & Apps for Automotive Europe 2012 (18-19 April, Germany)
will give you key insights on how in-vehicle connectivity is being
revolutionised as OEMs integrate dynamic content to stay relevant
throughout the vehicle life cycle.
Location Intelligence for Enterprise - Europe 2012, January 16-17, London Hear from Google, Jones Lang LaSalle, Tesco, Willis, Oracle,
ESRI, Microsoft, PBBI and many more as they debate the best strategies
for business models and integration.
Consumer Telematics Show 2012 (Jan 9, Mandalay Bay, Las Vegas, USA) is the most prestigious and
dynamic consumer telematics focused meeting for the automotive industry.
Held in Las Vegas on the eve of the Consumer Electronics Show (CES),
this year's senior-level speakers will include General Motors, Audi,
Toyota, Panasonic, Continental, Hughes Telematics, Gartner, KIA,
Mercedes-Benz and many more
Esri Dev Summit - The
Esri Developer Summit (DevSummit) brings together developers and GIS
professionals from all over the globe. March 26-29, 2012, Palm Springs,
CA
