YELLOWPAGES.COM Unleashes Local Search With New Mobile Products
Written by AT&T
Tuesday, 30 October 2007
YELLOWPAGES.COM Unleashes Local Search With New Mobile Products - a New
iPhone Web Application and Free Downloadable Mobile Application - Additions to Premier Local Search Site Make It Even Easier for On-the-Go Consumers to Search for Local Businesses
Glendale, California, October 30, 2007 - On the go and looking for a pizza joint after the big game? Need to find a coffee house after the movie? YELLOWPAGES.COM (www.yellowpages.com), a subsidiary of AT&T Inc. (NYSE:T), has made searching for local businesses on mobile devices even easier, with several new applications made specifically for those who like to take their local searches on the go.
The site is introducing a new Web application for iPhone and iPod touch* users, as well as a downloadable local search application now compatible with 20 popular and widely available AT&T mobile devices. These new applications are just two of the recent initiatives that YELLOWPAGES.COM has introduced to make it easier for people to conduct mobile searches — one of the fastest-growing categories of local searches. The Kelsey Group analyst firm's U.S. Mobile Forecast estimates that the number of mobile Internet users will jump from 37.9 million in 2007 to more than 97 million throughout the next four years1.
"These new wireless applications are important components of our value chain for both consumers and advertisers," said Charles Stubbs, president and CEO of YELLOWPAGES.COM. "Consumers searching while on the go get access to YELLOWPAGES.COM's comprehensive information in an easy-to-use format. Advertisers get the benefit of yet another opportunity for exposure to the growing number of mobile users."
iPhone users can now easily find local businesses and services by going to www.yellowpages.com on their Safari browser and inputting a search term or category and location. Users can also access additional details such as user ratings, mapping, driving directions and automatically dial a business with the tap of a finger. The YELLOWPAGES.COM new iPhone-optimized Web application provides a design developed specifically for the touch-screen and keyboard interface, and automatically resizes for both the vertical and horizontal layout of the screen. The Web application is available to iPhone and iPod touch users via Safari browser and, along with more than 200 other leading solutions, can also be accessed via Apple's web app site at www.apple.com/webapps.
YELLOWPAGES.COM has also created a free, downloadable mobile application for 20 AT&T handsets that makes it easy for consumers to find what they need, when they need it. This enhancement allows consumers to search easily for whatever they want — local restaurants, ATMs, gas stations, airports, etc., and to save their favorite listings and locations for even quicker use in the future. The auto-complete feature makes searches faster. For example, if a user has previously searched for "pizza," the next time he or she types a "p" in the search field, the term "pizza" will automatically be prompted. Consumers can also get maps and driving directions, in addition to options optimized for bicycling and walking. Users whose mobile devices are GPS-enabled can search near their GPS position, map their location and get driving directions from where they are. Consumers can go to www.yellowpages.com/mobile and consult the drop-down menu to determine whether their AT&T handset is compatible. The application is free and can be downloaded in just minutes.
The two new wireless applications join other successful wireless local search applications rolled out recently by YELLOWPAGES.COM.
* YP411 — Consumers can send a text message to YP411 (97411) containing a business name or business type, along with a ZIP code or city and state, to receive up to three local listings returned in text message form. Consumers can initiate a phone call from the message or, on enabled phones, follow a Web link to see more information, such as maps and driving directions.
* Optimized WAP Browser — Wireless users who type the www.yellowpages.com URL directly into their browsers will access a version of YELLOWPAGES.COM designed for wireless viewing. This means no text jumbling, access to legible maps and no irrelevant content, such as news headlines.
* Send to Mobile — Internet users can send search results from YELLOWPAGES.COM to their wireless phones in the form of a text message, including driving directions.
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