Leading Mexico CDMA/BREW Operator Launches Telmap-Powered ‘Copiloto Ubicacel’ 

JERSEY CITY, N.J.- Telmap Inc. announced today that it has delivered a white-labeled mobile navigation application for GRUPO IUSACELL, one of the leading wireless operators in Mexico. The application is being rolled out this month under the name Copiloto Ubicacel, marking Telmap’s first entry into the Latin American market. It also marks the launch of Telmap’s second branded application in three weeks.

With the launch, GRUPO IUSACELL becomes the first carrier in Mexico to offer handset-based turn-by-turn navigation to subscribers. Initial deployment is on the operator’s LG Chocolate and LG510 handsets. Expansion to nearly a dozen additional CDMA devices, including a new BlackBerry platform, is planned later this year.

Copiloto Ubicacel provides Telmap-powered location-based, turn-by-turn driving and walking directions with voice, graphic and text-based guidance on subscribers’ mobile phones for about $9 (90 pesos) a month. It also offers maps generated by Telmap’s proprietary mapping and navigation platform; free-text local search for restaurants and other points of interest; and advanced address search capabilities with auto-complete and fuzzy matching to generate accurate results even from minimal or misspelled entries.

“Partnering with Telmap is enabling us to equip our customers with best-in-class mobile navigation technology directly on the handset,” said Gustavo Guevara, GRUPO IUSACELL Director of 3G Products and Services. “We believe that our Telmap-powered Copiloto Ubicacel service will bring us substantial incremental business from our existing customer base as well as attract new customers to IUSACELL and UNEFON.”

“This deployment adds another important BREW operator to our customer base, introduces our technology into Latin America, and is the latest validation of our growing strength in the global mobile navigation market,” said David Singer, Vice President and General Manager of Telmap Inc. “The introduction of two branded applications utilizing our technology platform in three weeks shows that demand for Telmap-powered solutions continues to accelerate as carriers recognize the value of providing mobile navigation to their customers.”

About Telmap

Telmap is a developer of award-winning, location-based mobile mapping and navigation solutions that deliver turn-by-turn driving and walking directions, points-of-interest search and content sharing from the mobile phone — all in real time. Telmap’s server-based solution and proprietary MOND (Mobile-Optimized Navigation Data) technology offer the industry’s easiest navigation experience, most comprehensive global geographic coverage and premium content, voice/graphic/text instructions, traffic information and traffic-aware routing, and exclusive cross-platform support for Java, BREW, Windows, BlackBerry and Symbian devices. The company’s flagship product, Telmap Navigator, is the most widely deployed navigation service with implementations by leading wireless operators and handset manufacturers around the world, including Vodafone subsidiaries, Mobilcom and Sprint/Nextel under the brand name MapQuest Navigator through a partnership with AOL’s MapQuest subsidiary. Telmap was founded in 2000 and is headquartered in Israel with offices in the US, the UK and Finland. For more information, visit www.telmap.com.

About GRUPO IUSACELL

GRUPO IUSACELL is one of the leading mobile operators in Mexico. The company provides cellular services reaching all of Mexico's population. It has more than 4.3 million prepaid and postpaid subscribers. The company also offers local and long-distance telephony, messaging services, mobile television and wireless broadband services (BAM) over the only 3G nation-wide network in Mexico. For more information, visit www.iusacell.com.