Location-based services coming on - some tips from the VCs
Written by Glenn Letham
Monday, 29 October 2007
Some notes on venture capital (VC) for the LBS space... a session at
the Navteq Connections event this week provided us with a chance to
hear from some venture capitalists and their thoughts on LBS and
location technologies. The following tips and comments were noted:
at ATT small company will
often come in but in partnership with a large player like Nokia. they
tend not to look at small companies but they also take all calls and
return every one of them.
Advice use a rock solid board of advisors... helps getting your company ready to talk to the VCs
What should you want money for? Be prepared to respond to this.
It
helps to come to a VC as a member of a reputable developer community,
like the Navteq dev community, Forum Nokia Pro etc... enter LBS
challenge - this is validation.
What should a company
bring focus on something specific, dont bring an idea that wants to
accomplish all kinds of things. A clear product vision, where it's
going, what your competitors are doing.
Whats hot the rockstar team. Contacts, endorsements, Whats the distribution mechanism
Is there end-user demand, if so validate it. Pretty it up before the sale!
A Turn-off.. start ups that nickels over the valuation 3.2 or 3.25
Say what you know, you dont know, and maybe youll hire someone
AT&T looks a lot at the enterprise theres a huge area looking at vehicle tracking
Most people in audience felt you dont need a carrier in order to go to market with your application.
Is
the VC interested in LBS? Yes - they have been burned in the past but
this is the year for LBS. There is renewed interest in the area look
also at acquisitions outside the US has definitely been hot the nokia guy is bullish indeed!
at AT&T next year pretty much all new handsets will come with GPS!
And remember... There will be no web20 without a mobile extension, no web app should be created without a mobile client!
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