NAVTEQ, Chicago Field Museum, Brings Leading Technology Companies Together to Celebrate Maps
Written by NAVTEQ
Monday, 29 October 2007
NAVTEQ, in Partnership With the Chicago Field Museum, Brings Leading
Technology Companies Together to Celebrate Maps: Finding our Place in
the World -
Technology companies lend expertise to Maps exhibition
Chicago, IL – October 29, 2007 – The Field Museum opens the much anticipated
Maps: Finding our Place in the World today, where visitors will be immersed in
the rich and complex world of maps and mapmaking. NAVTEQ Corporation (NYSE:
NVT), a leading global provider of digital maps for vehicle navigation and
location-based solutions (LBS), is the presenting sponsor of the exhibition
and has lent its expertise to displays on the modern and futuristic uses of
maps. “Living with Maps” illustrates how modern digital maps are
increasingly fine-tuned to our personal lives, offering innovative solutions
to every day needs and activities far beyond guiding users from Point A to
Point B.
NAVTEQ has brought together several leading technology companies to tour
visitors through a hands-on experience of how maps are or will be integrated
in to our everyday life, including:
-- a mobile phone fitness tool, created by Bones in Motions, that records
and maps location, speed, distance and calories burned for walkers, runners
and cyclists;
-- a real estate tool by Smarter Agent powered by Sprint, giving users
access to real estate and rental property information on their mobile
device; and
-- AtlasCT’s innovative reLive! allows guests to capture pictures, and
write notes along a trip route, and seamlessly link them to their locations
(geo-tagging). Family and friends can then replay the trip on the website,
view the trip route, photos and notes on a map in their authentic
locations.
Guests will also engage with a life-size interactive map wall developed by
Accenture Technology Labs, which allows multiple people to simultaneously
explore different areas of the world using a large, interactive touch screen.
The wall is comprised of six MutliSync LCD displays from NEC Display Solutions
of America.
“Maps takes visitors on the long and interesting journey that is the history
of maps and mapmaking, and offers a glimpse into the vast potential of map
usage in the future,” commented Judson Green, president and CEO, NAVTEQ.
“The collaboration between these leading technology companies has been
inspiring, and NAVTEQ is honored to supplement this amazing exhibit with
perspective on the countless ways that the modern mapping industry influences
everyday needs.”
Once used primarily by rulers, navigators, and other members of elite society,
maps have become a part of our daily lives – thanks in large part to new
technologies. Maps: Finding Our Place in the World is a once-in-a-lifetime
opportunity to see more than 100 of the world’s greatest maps assembled in one
exhibition. Organized by The Field Museum and The Newberry Library, Maps
features artifacts from both organizing institutions, including more than 20
rare maps from the Newberry’s world-famous collections, as well as maps from
over 60 lenders worldwide.
Admission
Tickets to Maps: Finding Our Place in the World include Museum admission and
are priced at $19 for adults, $14 for seniors and students with ID, $9 for
children 4-11. Discounts are available for Chicago residents. Visit
www.fieldmuseum.org or call 312-922-9410 for details.
To purchase tickets, call 866-FIELD-03 (866-343-5303), visit
www.fieldmuseum.org, or come to the Museum’s box office. Special rates are
available for tour operators and groups of 15 or more. Call our Group Sales
office toll-free at 888-FIELD-85 (888-343-5385).
Hours and General Information
The Field Museum is open from 9 a.m. to 5 p.m. daily except Christmas Day.
Last tickets are sold at 4 p.m. For general Museum information call
312-922-9410 or visit our interactive web site at www.fieldmuseum.org.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for
automotive navigation systems, mobile navigation devices, Internet-based
mapping applications, and government and business solutions. NAVTEQ creates
the digital maps and map content that power navigation and location-based
services solutions around the world. The Chicago-based company was founded in
1985 and has over 3,000 employees located in 168 offices in 30 countries.
This document may include certain "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements include, but are not limited to, plans, objectives,
expectations and intentions and other statements contained in this press
release that are not historical facts and statements identified by words such
as "expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates" or words of similar meaning. The statements are based on our
current beliefs or expectations and are inherently subject to various risks
and uncertainties, including those set forth under "Item 1A. Risk Factors" in
each of the Company's most recent Annual and Quarterly Reports filed with the
Securities and Exchange Commission.
Actual results may differ materially from these expectations due to changes in
global political, economic, business, competitive, market and regulatory
factors. NAVTEQ does not undertake any obligation to update any forward-
looking statements contained in this document.
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