First of Its Kind Event Aims to Drive Location Further Into the Mainstream

SAN JOSE, Calif., Oct. 16 -- Bringing the innovation and leadership of the location industry ecosystem together in one place for the first time, SiRF Technology Holdings, Inc. (NASDAQ:SIRF) , a leading provider of GPS-powered location platforms, today announced the first annual Location 2.0 Summit and Awards, an invitation-only event to be held in San Francisco on October 23, 2007 in the elegant St. Regis Hotel. Boasting an array of keynote speakers, panel discussions, intimate gatherings and a dinner and awards program, the Location 2.0 Summit will give approximately 200 industry leaders, executives and developers a unique opportunity to explore the future direction of technologies for location-based services (LBS). The Location 2.0 Summit supports SiRF's long term strategy for growth and is designed to expand LBS into mobile and wireless devices.

The first event of its kind, the Location 2.0 Summit brings together leaders addressing all aspects of the location industry ecosystem: operators and service providers, device manufacturers and enabling platform providers as well as content and application developers. Attendees will hear and discuss success stories and proven strategies as well as critical challenges for the location industry in the mobile and wireless space.

"Location technology is a fundamental enabler for a broad range of applications and content that will benefit mainstream consumers and enterprises alike, and we are starting to see exciting innovations from major industry players in this space," said Kanwar Chadha, founder and vice president of marketing for SiRF. "With this summit, SiRF is hoping to create an environment that will be conducive to collaboration and partnering among those in a position to significantly influence the direction this industry will take, and encourage the critical mass necessary to push location further into the mainstream."

After a luncheon and registration in the St. Regis Ballroom, the Location 2.0 Summit commences with a keynote address by Michael Jones, CTO of Google Earth, a technology that is proving to be a key enabler for the location ecosystem. This will be followed by a fireside chat between Andrew Seybold, one of the most respected and influential champions of mobile wireless innovation, and Kanwar Chadha, founder of SiRF, and will focus on the vision of this new Location Summit and the future of the location ecosystem. The afternoon will continue with a variety of panel discussions lead by key industry executives that will explore every aspect of the location ecosystem. The panels will be held in question-and-answer format, and will include audience participation.

Panel speakers include Raphael Goumot, head of group marketing for consumer location-based services in the Corporate Strategic Marketing Division of Orange - France Telecom Group; Samuel Wang, president, Mio Technology; Robert Gourdine, director of marketing, North American Consumer Group for Navteq; and Magnus Nilsson, chief executive officer for Wayfinder Systems.

Executives in each area of the location ecosystem will mingle at the evening cocktail reception, which is followed by the awards dinner and presentation in the Grand Ballroom of the St. Regis Hotel and a keynote address by Cheryln Chin, corporate vice president of multimedia products and experiences for Motorola's Mobile Devices business. Honoring the highest achievements across the location ecosystem, the Location 2.0 Summit Awards are an extraordinary opportunity to promote excellence and celebrate achievement in the industry, and will recognize and honor individuals and organizations for their leadership, vision and lifetime achievement.

More information on the Location 2.0 Summit can be found at http://www.sirf.com/location2summit.

About SiRF Technology

SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectively capabilities such as Bluetooth, for high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in three target platforms: wireless handheld devices, such as mobile phones; automotive electronics systems, including navigation and telematics systems; and consumer and compute devices, including personal digital assistants, notebook computers, recreational GPS handhelds, mobile gaming machines, digital cameras and watches. Founded in 1995, SiRF is headquartered in San Jose, California, and has sales offices, design centers and research facilities around the world. The company trades on the NASDAQ Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at http://www.sirf.com/.