Nationwide Wireless Solution Enables Instant Field Data Analysis
Written by GeoAge
Tuesday, 09 October 2007
GeoAge to Provide Sharp with Mobile Business Automation Solution
JACKSONVILLE, Fla.-- GeoAge, a leading developer of mobile business automation and technology solutions, today announces a contract to provide Sharp Electronics Corporation with a mobile data solution that will streamline the data-gathering process, while enabling Sharp’s nationwide field marketing managers to relay real-time retail information to Sharp headquarters.
GeoAge will provide Sharp with FAST (Field Adapted Survey Toolkit) software, custom-designed data collection forms, Hewlett-Packard iPAQ PDAs and wireless data service through AT&T for Sharp’s field marketing managers. GeoAge will also deliver implementation, training and technical services for this project.
FAST wirelessly downloads data collection forms nationwide from Sharp headquarters to Sharp’s field marketing managers’ PDAs, enabling field marketing managers to conduct in-store surveys and instantly upload data via wireless back to Sharp headquarters. As a result, nationwide retailer data on Sharp Electronics products will be available for review and analysis immediately after it is collected.
“FAST from GeoAge is a tremendous competitive advantage for Sharp Electronics,” said Steve Faulkner, Sharp’s director of field marketing. “Market intelligence is crucial to competing in today’s ever-changing marketplace. With FAST, we are collecting more data, in greater depth, in less time, and using that information to our advantage faster, responding to market changes quickly and efficiently.”
In addition to capturing and transmitting data in real-time, Sharp’s field marketing managers will also be able to use many of FAST’s other capabilities – attaching digital photos and videos, signatures and GPS locations to specific data records -- providing comprehensive retail information.
“Because of its real-time abilities and powerful data capture capabilities, FAST meets today’s mobile business challenges,” said Jeff Arnold, president of GeoAge. “We’re proud to forge a relationship with Sharp Electronics Corp. and look forward to growing our relationship in the future.”
About Sharp Electronics
Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Insight® Microwave Drawers®, and Notevision® multimedia projectors. For more information visit Sharp Electronics Corporation at www.sharpusa.com.
About GeoAge
GeoAge is a leading developer and supplier of mobile data collection, mapping and workforce productivity systems. Its rapid form-creation software enables new levels of management effectiveness in field, environmental, engineering, and emergency response applications. GeoAge mobility solutions utilize smartphones, PDAs and tablet computers running Microsoft operating systems. Established in 2001, GeoAge has created applications suited for many industries requiring rapid data collection with instant mapping and reporting. GeoAge is a Microsoft Certified Partner for Mobility Solutions.
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