SimplyTrak, one of the UK and Europe’s leading providers of vehicle tracking products, services and solutions for a variety of business, public sector and private individual customers, has added a new dimension to its tracking capability by partnering with Mapsolute, the online mapping company.

  By integrating Mapsolute’s MapTP software with its tracking applications, SimplyTrak can now provide customers with web-based mapping based on the most advanced mapping solution available anywhere in the world.

 Providing solutions to a broad range of customers, including corporate fleets, local authority services, emergency services, transportation, security/surveillance and lone workers, SimplyTrak enables customers to track vehicles, assets and people.

 SimplyTrak’s product offerings have expanded to include a complete range of tracking solutions through a single software interface. This diversification has enabled SimplyTrak to capitalise on the growing trend of organisations wishing to track more than just vehicles.

“Since forming in 2001, our philosophy has been to build an asset and people tracking system which has all the very best components of what we can offer,” says SimplyTrak Managing Director, David Coleman.  “Our mapping software was PC-based and we wanted to provide a dynamic web-based solution to offer customers a wider choice of how they used the system.

 “Mapping technology itself has evolved tremendously in the past year and our decision to partner with Mapsolute reflects their innovation in this sector, both in the UK and internationally.  We reviewed several suppliers, but Mapsolute clearly demonstrated that it could provide the best mapping solution on the market.  Its simplicity of use is perfectly complementary to our own product offering.”

 MapTP enables fast, interactive mapping technology for the desktop, web based and mobile mapping applications using ‘vector mapping’ data.  MapTP is a client-server based solution, which means a single server can power mapping clients viewing over the web, via a back-office application, and on mobile devices. The technology is also platform independent.

 As well as being fast, flexible and easy to deploy and use, MapTP enables organisations to add dynamic real time map layers to standard map data, such as traffic information and their own Points of Interest.

 “With Mapsolute we can now provide customers with online maps which are extremely detailed and very dynamic,” says David Coleman.  “The mapping interface is lightning fast and the functionality of the software is extremely rich.  The software is also platform independent which means that we’ve been able to integrate it with our systems very easily.”


About Mapsolute and Map24

Mapsolute (www.mapsolute.com) is a leading developer of online mapping and geographical software. The company’s headquarters are in Frankfurt, Germany, and Mapsolute also has offices in the UK, the US and Finland.  Mapsolute has five million unique users a month to the Internet portal www.map24.com, the specialist for mapping, directions and local search. More than 1.5 million routes are calculated daily. Map24 is marketed by partners in 14 countries worldwide.   Customers of Map24 in the UK include RAC, VirginMedia, Lenovo and Renault.  MapTP, Mapsolute’s award-winning mapping technology which underlies Map24, has been integrated into many of the popular fleet management systems, tracking products, traffic information applications and online mobile devices.

About SimplyTrak

 Established in 2001, SimplyTrak (www.simplytrak.com) has rapidly grown to become one of Europe’s leading providers of asset tracking services offering the most complete range of GPS tracking solutions. Operating across seven European countries, it helps customers – from SME’s to multinational organisations to government sectors - to monitor, locate and protect thousands of mobile assets in real-time. SimplyTrak’s asset tracking solutions are used for a variety of business applications including vehicle tracking, asset tracking and lone worker tracking and protection.